Hasbro is looking to offload entertainment studio eOne

Hasbro is official sales study of eOne’s television and film business, according to a press release.

Specifically, the toy giant said it is looking to sell the part of eOne “that does not directly support the company’s branded entertainment strategy.”

This includes eOne’s content library, its non-Hasbro scripted TV and film business, the company’s interest in eOne’s Canadian unit and its unscripted TV studio, which includes reality shows such as Naked and Afraid .

Hasbro plans to maintain “significant development, production and financing capabilities” to help bring projects around core brands to the screen.

Hasbro acquired entertainment studio eOne in 2019 for $4 billion under then-CEO Brian Goldner, who died unexpectedly in 2021. Along with the Hasbro brands, the studio also produced unrelated content such as Yellowjackets and Designated Survivor.

Bloomberg’s Lucas Shaw reported this earlier this year Hasbro considered restructuring or selling eOne.

In a press release last week, Hasbro CEO Chris Cox said that following the company’s Investor Day event, “we have received interest from several parties in a portion of eOne’s TV and film business, which, while valuable, is not core to our forward movement. strategy”.

That interest is part of why the company is officially putting it up for sale. Hasbro cautioned that the sale process could take “several months” and may not result in a deal.