Embraer’s Asian tour continues as E195-E2 TechLion lands in Mumbai
Embraer is currently showing its E195-E2 jet in “TechLion” livery in several key markets in Asia. After successful flights in China and Japan, the aircraft was recently spotted landing in Mumbai, where Embraer hopes to provide airlines with strong evidence of its jet’s viability in India.
Tour of Asia
Embraer’s E195-E2 TechLion is busy touring Asia these days. It successfully performed at the 14th China Air Show in Zhuhai, marking the time of China’s certification of the smaller Embraer E190-E2 aircraft.
After spending almost a week in Zhuhai, he made a short stop in Guangzhou before heading to Seoul, South Korea, where he spent a few more days. Then followed a trip to Japan, where Embraer management presented the aircraft as a viable option to cover the country’s regional market.
After a three-day stay in Japan, TechLion flew to Vietnam, landing in Hanoi on November 16 before finally departing for Mumbai in western India on November 20.
Looking closely at the Indian market
Embraer does not enjoy a presence in India as much as airbus and Boeing there is Airlines such as Paramount Airways and Air Costa operated Embraer jets, but both eventually shut down. But as India remains on track to become the fastest growing aviation market, Embraer sees great opportunities here for its new E2 family of aircraft.
Currently, only one Indian airline operates Embraer aircraft – regional carrier Star Air. But the aircraft maker believes that the scope for regional expansion in India is huge and this is where its E2 aircraft can bridge the gap.
Photo: Embraer
While domestic and intraregional air travel has steadily increased from 2010 to 2019 due to the proliferation of LCCs, connectivity remains a challenge. Embraer hopes India will focus on opening new routes to connect secondary markets and bypass congested hubs by adding non-stop flights and frequency with more profitable fares.
Suitable for certain routes
Air travel in India has evolved significantly over the past decade. While long-haul routes continue to be profitable for major airlines, there has been significant growth in regional traffic, with major carriers also investing in smaller turboprops to cash in on demand.
India’s Regional Flight Pattern, SUDAANhas achieved some success in the last five years in connecting smaller cities in India with subsidized air routes and in developing regional airports. Airlines such as IndiGo and SpiceJet also have dedicated turboprop fleets to fly many of these routes as demand from tier-2 and -3 cities gradually increases.
Photo: Embraer
This is exactly the sector that Embraer has focused on. In an interview with Simple Flying last year, Embraer’s head of commercial aviation in the Asia-Pacific region, Raoul Villaran, said that an important reason why the E2 is doing so well in the Indian market is due to economic reasons. The aircraft offers a lower price per passenger seat kilometer and better total operating costs on routes of less than 650 nautical miles, competing with popular narrow-body aircraft such as the Airbus A320 and Boeing 737.
And while most airlines already have strong relationships with Airbus and Boeing, Embraer hopes to engage in discussions with key players about potential future orders.
What do you think about the future of Embraer in India? Please leave a comment below.
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Embraer
- Promotion code:
- ERJ
- Date of establishment:
- 1969-08-19
- General Director:
- Francisco Gomez Neto
- Headquarters location:
- Sao Paulo, Brazil
- Main product lines:
- Embraer 170, Embraer 175, Embraer 190, Embraer 195, Embraer 175-E2, Embraer 190-E2, Embraer 195-E2
- Business Type:
- Airman
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