7-Eleven is offering a year of free shipping during Black Friday

A quick dive:

• 7-Eleven plans to offer one free year delivery services for the 7Now Gold Pass subscription to anyone who signs up for the program for the first time between Nov. 25 and Nov. 28, according to a press release Thursday.
• The 7Now Gold Pass, which normally costs $5.95 per month for the standard version, gives members free shipping on more than 3,000 items. It was deployed for the first time in January.
• Offer valid in conjunction with the start of the 2022 holiday shopping season and 7-Eleven’s winter-themed refresh. Sensory Solutions expects November 25 and November 26 to be among them The 10 busiest trading days year.

Dive Insight:

7-Eleven is using the busy holiday season to boost adoption of its subscription delivery service. Competition for shoppers’ subscription dollars has intensified, with companies like Instacart and Walmart also offering membership programs with free shipping, making the C-store chain’s proposition to shoppers even more challenging.

Gold Pass offers customers free shipping through the 7Now app. They can also access a wide range of goods, from hot food and snacks to alcoholic beverages, with appropriate ID to prove they are over 21.

The average delivery time for orders placed through 7Now is half an hour, but this will vary depending on the number of drivers available, traffic conditions and the location of the nearest store. Delivery through the app is available in more than 500 cities, and customers can track their delivery to know approximately when it will arrive at their home.

“Our 7NOW Gold Pass subscription delivery service… [gives] our customers the ability to order what they want, when they want it – and now as often as they want, without additional delivery fees,” Raghu Mahadevan, 7‑Eleven senior vice president and chief digital officer, said in a press release release when the Gold Pass is first launched.

Gold Pass comes in two versions — standard for most customers and a $3.95/month student version that can be accessed from a valid student email. Customers who previously had Gold but have canceled are not eligible for the offer.

The thrift store, which originally opened in August, has also been updated with winter items such as a blanket, knit hat and sweater.

Based in Irving, Texas, 7-Eleven has more than 13,000 locations in the United States and Canada, between company-owned and franchised or licensed stores. In addition to 7-Eleven branded stores, it also owns Speedway and Stripes.