ClickUp and HubSpot form a strategic partnership

ClickUpa productivity platform that unifies work in one place and HubSpota customer relationship management (CRM) platform for scalable companies, have teamed up to help customers create more efficient workflows and better collaboration across teams.

By combining the powerful capabilities of ClickUp and HubSpot, stakeholders throughout the customer lifecycle benefit from increased productivity and are better equipped with the knowledge they need to strengthen and grow customer relationships.

Changing market conditions and economic uncertainty are putting new pressure on businesses to maintain profit growth while reducing costs. According to Forrester’s 2021 study, “about 63% of North American CIOs expect to attract new customers to drive growth, while 23% expect to optimize marketing spend to reduce costs.” In today’s environment, businesses are scrambling to sign every new customer while making existing customers more successful.

Yamini Rangan, CEO of HubSpot said, “Building deeper customer relationships starts with having a cohesive team working together to create a better customer experience. That’s why I’m excited about our partnership with ClickUp, the power of HubSpot + ClickUp enables growing companies to create lasting connections at every stage of the buyer’s journey.

“ClickUp empowers teams to create seamless collaborative experiences that lead to great customer experiences. We share a mission to provide organizations with powerful and easy-to-use tools that change the way they do business. I can’t wait to see how our partnership helps our mutual customers grow and develop more meaningful connections.”

Facilitating the end-to-end customer journey through exceptional customer engagement and responsiveness is the foundation of a successful business. However, communication between procurement and supply teams has historically been slow and disjointed, leading to missed business opportunities and lackluster customer experiences. Today’s businesses need both a robust CRM system and a sophisticated work management platform to increase the efficiency of their business and ensure that stakeholders are working at full capacity.

Two-way synchronization between ClickUp and HubSpot automates hours of tedious manual work, speeding up the customer success workflow and providing visibility to all relevant team members on the latest status and next steps.

• Two-way integration between platforms: For the next generation of integration, ClickUp and HubSpot users will now have the unique ability to sync data between platforms so that all information is available and up-to-date without the need for manual input. By doing this, we bring customer-facing teams closer to operations for better visibility and collaboration.
• Seamless automation: With HubSpot and ClickUp, when client teams push forward, the handover is now automatic and with all the right information. As a result, stakeholders can stay on top of each customer phase as customers progress from delivery to renewal.
• Discounted pricing for users: Customers who are already using ClickUp or HubSpot will have access to an exclusive 20% discount on previously unused vendor software during implementation.

Zeb Evans, CEO and founder of ClickUp, said: “I am incredibly proud of this partnership. I’ve long viewed HubSpot as a role model for the type of business that ClickUp aspires to be.

“HubSpot has redefined the way we do marketing, creating an entirely new category and building an incredible following. Likewise, ClickUp is changing the way companies work and collaborate together, and has built its own dedicated community. The combination of HubSpot and ClickUp is a true powerhouse merger. We look forward to seeing all the great things our joint customers can achieve with the combined impact of these dynamic tools.”

Andrei Dymsky, co-founder, ZenPilot, said, “Combining ClickUp and HubSpot is a game changer! We were early adopters of both platforms: HubSpot in 2013 and ClickUp in 2017. Both companies have succeeded where few others have by changing the way people think about their work.

“This integration and partnership is like cake and ice cream, good on their own but much better together. Thousands of companies will be able to take advantage of this new connection.”

Want to hear how the world’s leading brands discuss similar topics in person? Learn more about Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.

tags: ClickUp