Aldi produces Aldi Originals sportswear

Aldi, like Greggs and Lidl, have launched their own clothing collection, which includes a range of original sportswear. The supermarket giant announced the launch of its ‘Aldi Originals’ brand last Friday (November 18), which features a range of sweatshirts, joggers and trainers, calling it “its most ambitious campaign ever”, with some products selling out within hours of launch. .

Since it was made available for pre-order on its online platform on Sunday (November 20), fans on social media have gone crazy over the sportswear, with many comparing it to a major sports brand, specifically the supermarket’s recognizable stripes together with the Aldi logo, which was named “Aldidas”.

The discount retailer is no stranger to the fashion industry. In the past, her “Aldimania” lines sold out in a matter of hours and were resold at popular auctions for much more than their original cost.

And this time, AldiMania trainers are said to be the most popular among customers, sold out within hours of release. Aldi tweeted: “Our Aldi Mania Trainers available online only and now unfortunately all sold out. We apologize for any inconvenience.” The sportswear, available for pre-order online, will be available in stores from Thursday (November 24).

One shopper who missed out on the deal expressed her disappointment, saying the sneakers were sold out in “every size, down to the smallest bar.” She said: “I’m not surprised eBay is now flooded with them from resellers charging more than double the price. Do you have an idea when you will restock and if you can limit your purchases?”

Aldi, however, said it could not confirm whether it would be restocking to meet public demand, saying: “We cannot confirm whether this will be on sale again in the near future. We encourage you to sign up for our website newsletter to receive updates about our Buy specials before they go on sale.”

This is not the first time that Aldi has achieved success with its own brand products. Last week, the website experienced massive delays as customers tried to get their hands on Kevin Carrot’s famous collection, which had more than 73,000 people. stuck in an online queue. The Kevin and the Carrot Family collection includes new plush toys, as well as Christmas ornaments and pajamas.