Data from Mastercard predicts a 15% increase in retail sales on the day of the big sale. Retail Customer Experience

Black Friday will be a day of heavy sales for retailers if Mastercard SpendingPulse research forecasts are on target.

The data predicts a 15% increase in US retail sales on Black Friday, the big shopping day after Thanksgiving, compared to Black Friday 2021.

Additional results include:

• Building on last year’s in-store momentum and the post-pandemic return of doors, storefronts and physical collaborations continue to bring shoppers back into stores with in-store retail sales expected to grow 18% year over year. year
• Department stores are coming back with offers and discounts to lure consumers. This Black Friday, department store sales are expected to be up nearly 25% year-over-year as consumers shop online and in-store at these department stores to buy all the gifts on their holiday shopping lists.
• Restaurant sales are expected to grow 35% year-over-year on Black Friday as consumers prioritize experiences and dining with friends and family.

“We expect Black Friday shopping to be in full swing across all channels this year,” said Steve Sadow, senior adviser at Mastercard and former CEO and chairman of Saks Inc., in a release announcing the results. “While retailers have already made significant discounts this season, consumers and retailers alike are likely to be waiting for special offers on the biggest advertising day of the year.”