What stimulates low or non-beverage innovation?

Global sales of low-alcohol and non-alcoholic beverages are skyrocketing. According to market research firm IWSR, consumption will be 31% by 2024 in 10 markets in Australia, Brazil, Canada, France, Germany, Japan, South Africa, Spain, the United Kingdom and the United States. Together, these countries account for 75% of the low to non-sectoral.

Daniel Wolfson, restaurant editor grocery store,Said at a recent IFF event on this topic – NOLO LAND – that the sector was “explosive” and that evolution in consumer behavior during the lockdown of COVID-19 facilitated growth.

“Pandemic has created an environment where people don’t want to drink full-concentration alcohol at home all week long and want to buy online and try different brands, so many people who don’t have a brand and launch it at a low price. Helped. Different forms of marketing, open to different channels. “Wolfson believes.

“The general consensus of the UK beverage industry is that this is actually the most exciting growth area, with potential for product development and often seen as a really good opportunity for investment. People are comparing it to early plant bases. “

So what is driving the expansion of low- or additive-free beverages?

The biggest driver of growth is the improvements made by low-alcohol and non-alcoholic beverage makers to improve the sensory profile of their products. FoodNavigator Senior Editor Katy Askew told the IFF event.

“The dynamic growth seen in low-to-no may be associated with leaps and bounds in improving the drinking experience … Improving flavor, aroma and mouthfeel will give consumers this. It was essential to get into the category. “She suggested. What stimulates low or non-beverage innovation?

Back to top button