What is farmer fatigue and why aren’t producers using more technology?

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What is farmer fatigue and why aren’t producers using more technology?

An agronomist says some farmers are overwhelmed by the precision farming space.

David Chaffin with Yara says brownfield farmer fatigue could limit farmers’ use of technology. “With it so fractured, growers are in ‘well, that sounds good, but we tried that a while ago and it didn’t work’ fatigue.” It’s a real thing and we have to figure out how to overcome it.”

Chaffin says manufacturers may be more inclined to use the technology if companies can demonstrate how it improves their bottom line. “It links the agronomic decision to the economic decision. If we do that, I think you think you’re going to see more and more farmers saying, OK, that’s what I needed to see, that’s where I need to go, and I’m willing to try that. “”

He says the industry is adapting new technologies faster than ever before, and nitrogen application is one example. “Now, with astronomical prices and the pressure of environmental pressures, we get to do the right thing and lower our rates. All of this really changes that conversation on the ground with growers to start looking at these tools even more.”

And, he says, the gap is less about age and more about understanding the tools.

Chaffin spoke with Brownfield at the 2022 Nitrogen Use Efficiency Workshop.



https://brownfieldagnews.com/news/what-is-farmer-fatigue-and-why-arent-producers-using-more-technology/ What is farmer fatigue and why aren’t producers using more technology?

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