E-COMMERCE

Weekly Closing: Ulta Adds Former Club CEO Sam to Board and Retail Policy to Change Masks

Another week passed with much more retail news than the day. Below we break down some things you may have missed during the week and what we’re still thinking about.

From LL Bean, an extended size, to Wetzel’s Pretzels, which opens at Macy’s store, here’s our closing for the week.

What you might have missed

Ulta is appointed to the former CEO of Sam’s Club

Some new faces are on Ulta’s board of directors. Kelly Garcia, executive vice president and chief technology officer of Domino’s Pizza join the beauty salon board, along with Gisele Ruiz, former executive vice president and chief operating officer of Sam’s Club. Both appointments took effect as of Wednesday, the company said in a press release.

Garcia has expertise in global e-commerce, loyalty and innovation, and Ruiz has held a variety of roles in operations and human resources, giving her expertise in cost optimization, real estate, in-store innovation and sustainability. Following the accession of Garcia and Ruiz, the Ulta Council will consist of 13 members, 54% of whom are women, 31% of whom are of racial nature and 38% of whom have joined within the last five years.

“We are pleased to welcome Kelly and Giselle to the Ulta Beauty family and are confident that their leadership and operational expertise in key, strategic areas will only strengthen our work,” said Mary Dylan, Ulta’s executive chairman (and former CEO). statement. “Ulta Beauty’s unique ideas and perspectives continue to drive the important work the company does to shape the way the world sees and feels beautiful, while beautifully reflecting the diverse guests we serve.”

Bombas can keep an eye on government markets

Bombas could become the next brand in digital format to go to the initial public offering. It is reported that the manufacturer of socks IPO study already this year, according to Bloomberg, citing unnamed sources.

If Bombas had conducted an IPO, it would have been in the company of several others DTC brands that have applied are becoming open last year, including Allbirds, Warby Parker and Rent the Runway. According to PitchBook, provided by Retail Dive, 40 brands that go directly to consumers have applied for IPOs in 2021.

Bombas is not only an online brand, but also mission-oriented and sustainably oriented (the brand advertises itself as certified corporation B), which makes it special a good candidate for public markets from the point of view of the investor.

Macy’s may be able to keep themselves together as Jana Partners reduces its stake

Pressure on Macy’s to separate their e-commerce operations from its brick and mortar there may be a weakening. Jana Partners, one of the firms seeking the department store to take the move in hopes of gaining value allegedly inherent in its online business, has thrown away most of its stake.

At the end of December, an activist of the investment firm held 760,780 shares of the retailer, according to filing with the Securities and Exchange Commission, well under more than 4.6 million shares was disclosed a few months ago.

Last October, Scott Ostfeld of Jana Partners said Macy’s should repeat the division of e-commerce and bricks that was recently completed in various HBC retail chains, including Saks Fifth Avenue. The firm then reported took a bet in retail, and began to communicate directly with Macy’s advice.

She probably cleaned up in her last transaction. Macy the stock price jumped once the world of investors heard that he was considering a maneuver. In fact, the department store has gone so far hire the same firm who worked with Saks Fifth Avenue on the creation complex network contractual arrangements required when splitting a multi-channel retailer into two.

LL Bean expands the sizes of clothes – and outfits

Another sign that the demand for more inclusive sizes is becoming harder to ignore, cult retailer LL Bean this week said that in response to customer inquiries, it now offers women’s clothing in sizes. From XS to 3X and from 2 to 26, as well as men’s sizes from S to XXXL in both normal and high proportions.

In a statement, Alex Introversato, LLBean’s vice president for men’s and women’s clothing, sportswear and hunting apparel, said it was “the most inclusive range of clothing” retailers and that it would continue to expand over time.

“We’ve heard from our customers that they want more from us: more styles, more colors, more prints and patterns and more sizes.” Intraversato said in a a blog post. “To give our customers what they want and need, we increase the number of styles in all sizes in all categories. After all, we are happy to provide the comfort, durability and weather protection needed by our customers to go outside more often.” .

This includes footwear and what may be the main difference for the brand, equipment such as sleeping bags, bags and snowshoes, “which will be.” The inclusive range is available online and through company catalogs. For those who can’t find what they’re looking for in stores, employees “can help customers place orders,” the company said.

Victoria’s Secret hires its first model with Down syndrome

Victoria’s Secret announced Monday the launch of Love Cloud, a collection of bras and panties, is the focus of comfort.

This is also the first time the retailer presents a model with Down syndrome that model Sofia Gira has confirmed in Post to Instagram regarding the company. The Puerto Rican model was held at New York Fashion Week in February 2020 for designer Marisa Santiago, and recently launched an awareness campaign for the Down Syndrome community.

Victoria’s Secret is working with a diverse group of models for Love Cloud to reflect its new “commitment to welcoming and celebrating all women,” the company said.

Hims & Hers continues to build a wholesale network in partnership with GNC

Hims & Hers is constantly increasing its physical presence by adding to the list of wholesale partners. This week the brand announced this collaborates with GNC sell your products in the seller’s stores and on his website. Hims & Hers hair care offers, which include 5% local Hers minoxidil foam and Hims Thick Fix shampoo and conditioner, are now available to GNC customers.

Hims & Hers is now available in more than 20,000 physical stores across the U.S. through partnerships with more than 12 retailers. The brand collaborates with retailers such as Walmart, The Vitamin Shoppe, Urban Outfitters and Walgreens.

“Our massive retail expansion is about building a reliable nationwide brand of health and wellness products,” said Melissa Baird, Chief Operating Officer of Hims & Hers. “Our partnership with GNC is a continuation of this strategy, and we are excited that consumers will have even easier access to our products.”

Retail therapy

As a stylist, but for work

Staples on Thursday presented its Work From Home Style Squad – a group of creatives led by designer and builder Jasmine Roth – who will advise clients on how to renovate their home office using retail products and services.

The pandemic has pushed more people to work from home, and companies are considering remote work options. It looks like this trend may continue: 76% of workers report that their employer allows part-time work in the future, according to a Gallup survey cited by a retailer.



https://www.retaildive.com/news/the-weekly-closeout-ulta-adds-former-sams-club-coo-to-board-and-retailers/619072/ Weekly Closing: Ulta Adds Former Club CEO Sam to Board and Retail Policy to Change Masks

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