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Weekend box office. All Smiles[s] with a profit of 22 million dollars – Media Play News

Paramount Pictures’ Smile

Eric Grunwedel

Paramount Pictures horror thriller Smile did not disappoint, grossing an estimated $22 million on over 3,600 screens. According to Paramount, the film opened with $2 million in Thursday previews, followed by strong ticket sales across most of the country, except for the Northeast and hurricane-ravaged Florida.

The film has a chance to match the opening of Universal Pictures’ summer horror film, Black phonewhich earned $23.6 million in its debut.

Major US markets where Smile overindexed are Los Angeles, New York, Chicago, Philadelphia, Detroit, Baltimore, Maryland, while major underindexed markets are Seattle, Orlando, Salt Lake City, Tampa Bay, Florida, and Minneapolis.

Florida as a whole is down 1% from the market average year-to-date mainly due to the impact of Hurricane Ian. Paramount reported that premium large format (PLF) screens collected 23% of the film’s box office. Fourteen of the top 25 theaters came from Los Angeles, six from New York, and the rest from Phoenix, Sacramento, California, West Palm Beach, Florida, Montreal, and San Diego.

The Smile audience skewed: 52% male/48% female, 68% 18-34.
About 36% of moviegoers rated the film as “excellent” and 33% as “very good.” More than 50% of moviegoers gave the film a “strong recommendation”, while 27% of viewers said it exceeded expectations.

Meanwhile, Universal Pictures’ gay-themed romantic comedy brothers fell short of expectations, bringing in just $4.8 million on 3,400 screens. The top performing markets included New York, Los Angeles and San Francisco.

Sony/TriStar Pictures’ A woman is a king, starring Academy Award winner Viola Davis, topped the podium with $7 million in ticket sales, bringing the film’s North American total to over $46 million; $50 million worldwide. Sony’s Bullet Train added an estimated $1.6 million to top $101 million; $235 million worldwide.

2009 Disney/20th Century Reissue Avatar brought in another $4.7 million in ticket sales to bring the world’s No. 1 film’s total to $2.9 billion. The re-release, which is meant to pique moviegoers’ interest for the much-anticipated sequel’s debut on December 16, Avatar: The Way of Water, generated more than $18 million in domestic limited ticket sales; $58 million worldwide.

https://www.mediaplaynews.com/weekend-box-office-all-smiles-with-22-million-haul/ Weekend box office. All Smiles[s] with a profit of 22 million dollars – Media Play News

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