Vietnam has the highest average volume of cross-border online purchases in Southeast Asia at up to 104 orders per year, higher than the Southeast Asian average of 66.
Thailand came in second with 75 purchases a year, followed by Singapore and the Philippines with 58 each, according to a cross-border e-commerce study recently released by Singapore-based logistics company Ninja Van Group and its parent company DPDgroup.
The market research included 9,000 participants from six Southeast Asian countries: Vietnam, Singapore, Malaysia, Indonesia, Thailand and the Philippines.
Fast-moving consumer goods (FMCG), mainly clothing and footwear, accounted for the bulk of Vietnamese orders.
Fifty-nine percent of respondents in Vietnam said they have made many purchases and orders on international e-commerce websites. This was the second highest in the region after Singapore at 60 percent.
According to the report, Vietnam accounts for 15 percent of the total online shopping market in Southeast Asia, along with the Philippines. Thailand tops this list with 16 percent.
Vietnam is one of the countries with high e-commerce potential “thanks to the steady and obvious growth in recent years,” said Phan Xuan Dung, sales director of Ninja Van Vietnam.
The report found that 76 percent of respondents in Vietnam said the main reason they shop online is to save money.
Several other predictions for the development of online business in Vietnam also describe a positive outlook for the industry.
According to German data portal Statista, Vietnam is expected to become the second largest e-commerce market in Southeast Asia after Indonesia by 2025.
Vietnam currently has an average purchase price (ABS) of $26, higher than Thailand ($25) and Indonesia ($18).
According to British marketing and advertising agency We Are Social, the number of Vietnamese online shoppers will exceed 51 million this year, a 13.5 percent increase over the previous year.
Total expected spending on online shopping this year is $12.42 billion.
In the Southeast Asia e-Conomy Report 2021, Google, Temasek and Bain & Co. predicted that by 2025, Vietnam will surpass Thailand to become Southeast Asia’s second largest internet economy at $57 billion, after Indonesia at $146 billion.
The development of the e-commerce market has become a favorable ground for the expansion of the logistics business. According to delivery service provider J&T Express, Vietnamese people’s online shopping habits have evolved greatly during the pandemic and have continued ever since.
It turned out that the demand for goods on e-commerce platforms is high not only in big cities, but also in rural areas.
https://www.retailnews.asia/vietnam-tops-region-in-online-cross-border-purchase-volume/?utm_source=rss&utm_medium=rss&utm_campaign=vietnam-tops-region-in-online-cross-border-purchase-volume Vietnam leads the region in cross-border online shopping