E-COMMERCE

ThredUp is hiring its first Chief Marketer in years

This audio is automatically generated. Please let us know if you have feedback.

A quick dive:

  • Becoming the first director of marketing in over four years, ThredUp on Thursday appointed Noelle Sadler to the position. Sadler will report to president Anthony Marino, who previously oversaw marketing, the company said in a news release.
  • Sadler comes to the second-hand retailer from Lulus, where she also served as head of marketing. Sadler previously held marketing positions at MAC Cosmetics and co-founded a clothing recycling service called Retold Recycling.
  • At ThredUp, Sadler will take on this role as the company focuses on attracting younger customers and “inspiring a new generation of consumers to think second-hand first.”

Dive Insight:

ThredUp has hired its first chief marketing officer in years as the company invests more in advertising. Sadler brings her marketing and merchandising expertise to the e-commerce industry, which she plans to use to increase brand awareness, improve customer experience and loyalty. Sadler is also poised to continue ThredUp’s recent efforts to attract younger shoppers.

This spring, the company launched several marketing campaigns aimed at a younger audience. The brand’s Seattle-based awareness campaign was timed to coincide with the climate-friendly Coachella concert, and the company partnered with celebrity stylist Carla Welch to promote responsible clothing during the festival and wedding season.

Headshot of Noel Sadler, Chief Marketing Officer of ThredUp.

Sadler brings her marketing and merchandising expertise to the e-commerce industry, which she plans to use to increase brand awareness, improve customer experience and loyalty.

Courtesy of ThredUp

“ThredUp has made great strides in achieving our mission to inspire a new generation of consumers to think second-hand first. As we continue to shift consumer preferences from new to used, it’s critical to make secondhand shopping as easy as possible and provide a great experience for the next generation of thrifts,” Marina said in a statement. “Reselling is capturing the modern shopper and Noelle’s expertise will help improve the customer experience and in turn drive growth among younger shoppers.”

ThredUp has evolved in other ways as well. Second-hand retail was investing in a resale-as-a-service offering over the past few years, signing partners across the industry, including Target. Retailer only in 2021 filed for IPO, put an end to your subscription style box and acquired Europe resale company Remix.

The second-hand market is growing, and so is ThredUp, at least by the company’s own measures. A report published by ThredUp earlier this year predicted that the second-hand market would more than double by 2026, reaching $82 billion. The company’s own research shows that a large proportion of Gen Z and millennials are interested in second-hand shopping, which likely accounts for the company’s focus on this customer base.

Young consumers have developed historically expressed their commitment buy from sustainable brands, but at the same time have led to success of fast fashion giants like Shane.

https://www.retaildive.com/news/thredup-hires-noelle-sadler-chief-marketing-officer/628992/ ThredUp is hiring its first Chief Marketer in years

Back to top button