This is the most viral place for young travelers on TikTok

After lifting medical restrictions, Dubai has garnered billions of views on TikTok, making it the most popular holiday destination for young people. The main financial center of the United Arab Emirates is well known for its futuristic buildings, all-inclusive resorts and beautiful beaches on the Persian Gulf.

The so-called platform The Gen Z Travel Index is based on views only and measures the popularity of many international destinations. Researchers say that many landmarks, including the iconic Burj Khalifa, the tallest building in the world, and the Dubai Mall, a luxury shopping mall, are responsible for Dubai’s fame.

As more and more buildings and entertainment centers were built, tourism naturally began to grow. Today, the entire emirate is a feast for the eyes, with world-class public infrastructure, driverless trains, indoor ski resorts and an artificial palm-shaped archipelago. A huge hotel whose surface resembles the moon is also planned to open soon.

Other cities in the top ten

Dubai is a trendy, dynamic city with a wide range of tourist attractions, and young people on TikTok seem to value these attributes the most. In addition to the audience, a second study was conducted to assess not only the potential to go “viral”, but also the safety rating, the frequency with which these cities are Googled, their tourist attractions and more.

Dubai ranks third in this rating with 7.1 out of 10 points. It is preceded by London, which is considered the best city break for Gen Z. Interestingly, London is only the third most visited place with 42.7 billion views for its double-decker buses, red phone boxes and the iconic tube.

Barcelona is the most popular Mediterranean destination, coming in second on both lists. TikTok videos made in or about Spain’s second largest city have received 61.3 billion views.

Paris, a beautiful French city, Amsterdam’s beautiful canals, attractive Prague, Berlin and its Cold War past, timeless Rome and Milan, and Thai foodie nirvana Bangkok round out the top ten. Finally, the study showed that social networks influence the majority of TikTok users (90%) when organizing vacations. This is the most viral place for young travelers on TikTok

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