More than six in 10 consumers want companies to act in a greener way, with recyclable packaging, less plastic and more renewable energy on their wish list.
A survey of 2,000 adults found that 76 percent believe that sustainability and climate change are important to them.
Others would like businesses to use greener products (38 percent), more recycling bins (37 percent) and reusable items (36 percent).
But it also found that 56 percent of those surveyed believe that too many businesses are “saving” for marketing purposes rather than making a real difference to the planet.
Many also felt that the motivations for becoming more sustainable were selfish, with wanting to be seen as doing their bit (39 percent) and as a market leader (34 percent) as top reasons. by which people believe they want to appear sustainable.
While a third cite wanting to save money in the long term as a factor, compared to just 26 percent who say it’s linked to wanting to help the planet.
Mark Yankovic, CEO of the company Delphis Ecowho commissioned the research, said: “It’s encouraging to see how important and valued most people are when it comes to our planet.
“The collective responsibility that so many of us feel is fantastic to see and shows that there is a real commitment to sustainable development.
“Changing perceptions about recycling and raising awareness is what we want to do – it’s never too late to learn.”
Businesses also contribute
The study also found that 45 percent of felt businesses surveyed are not doing enough to improve their sustainable footprint.
Although small enterprises (31 percent) are considered more proactive than large ones (22 percent).
It also found that vegetables, fruit and detergents (all 19 percent) were the items shoppers were most likely to make sure they were buying from a sustainable source.
Eggs (19 percent), beverage bottles (17 percent) and clothing (17 percent) were also high on the list.
But 55 percent believe that each person’s actions affect the planet.
And while 49 percent would like to do more for the planet, 63 percent said they would be more sustainable if it were more affordable.
However, when it comes to making green choices, only 17 percent of those polled by OnePoll always recycle, while 35 percent do so often.
Although one in 20 admitted that they never make environmentally friendly choices.
A spokesman for Delphis Eco added: “Consumers can only buy what they can afford, so it’s important that we give them choice.
“We want to make sure we’re doing our best by leading by example.
“We offer refills for a number of our products, which means we use less plastic, which is ultimately good for our planet.
“It might mean a smaller margin for us, but in the end it’s the right thing to do. How can we expect consumers to help if we don’t do our part, too?”
Top 15 ways people in the UK want businesses to be greener
- Use secondary packaging
- Use less plastic
- Use renewable energy sources
- Use products that are more sustainable
- Provide more recycling bins
- Reusable products
- Recycle electronics
- Use reusable shopping bags
- Plant trees
- Provide additional information on how products are purchased
- Use green cleaning products
- Stop investing in fossil fuels
- Choose to partner and work with other sustainable businesses
- Donate more to environmental charities
- Use the loop diagram to work
https://www.farminglife.com/read-this/these-are-15-ways-that-britain-wants-businesses-to-become-more-eco-friendly-3854784 These are 15 ways Britain wants business to become greener