The new Desigual store is located in Singapore’s Ionian Gardens

Located in the “splendid location” of Ion Orchard Mall, the new store offers an enhanced shopping experience “so that consumers can enjoy Desigual from a new perspective,” according to the brand.

During this fiscal year, the company reworked its strategy for Asian markets. In Singapore, the brand plans to reopen its Raffles City store in early 2023 and has already renovated its Vivo City store, where the company has operated for more than 16 years. This space presents the new concept of the Desigual art gallery, as well as its new boutique.

“With the opening of this store, we now have a presence in the most important shopping areas with our new brand image,” said Balazs Kryžaník, Barcelona Brand Head for Asia.

“We try to adapt to the specific characteristics of each market without losing the essence of what Desigual stands for. In addition, we believe that Singapore continues to be a reference point and benchmark in the region and provides us with a significant opportunity for expansion over the next few years,” he added.

For his part, the company’s global commercial director Ariol Martínez said that Desigual’s future plans “include the acceleration of international expansion to implement the new brand image and a special focus on Asian markets.” According to him, the region has always played a “very important role” in Desigual’s international business and currently “has great potential for growth.”

Desigual’s entry into the Asian market took place only in 2008, when the colorful brand opened its first store in Singapore. Today, the Barcelona-based company already has around 190 outlets in Japan, its fifth largest market in terms of turnover, China, Hong Kong, Macau, South Korea, Australia, the Philippines, Malaysia, Indonesia and Taiwan through its own stores. , online channel and multi-brand stores.

In the Chinese market, where the company recently signed a joint venture with its local partner E-Shine, Desigual plans to open up to 60 stores and accelerate its online sales.

Founded in 1984, Desigual currently has more than 2,600 employees and is present in 109 countries through 10 sales channels, 393 monobrand stores and six product categories. In 2021, the company increased its turnover by 3.4% to 371 million euros.