E-COMMERCE

The best UX design tips to help drive online sales

The design of your online store plays a significant role in the long-term success of e-commerce. But it’s not just aesthetics. Every trader needs to find ways to improve all conversion rates for long-term success. You need to know what to track, what the numbers mean and how to optimize the user experience to improve key performance.

Conversion rate and average order value are the two most important statistics that need to be tracked and improved for long-term success. That’s where UX design can play a significant role in improving these performance.

What is UX design?

User experience design it is the process of designing and optimizing a website or online store with a focus on the user experience. The focus is on creating a meaningful experience for visitors, including product sections, branding, usability, accessibility and features. Think of it as a story through a design that involves each user interacting with your product or service. The ultimate goal is to create a pleasant experience throughout the client’s journey.

Understanding how your users interact with your site will lay the foundation with which store owners will be able to customize almost every aspect of their site and help increase customer satisfaction and default revenue.

“If you think good design is expensive, you have to look at the cost of bad design.”

Dr. Ralph Shpet, Jaguar Land Rover

Competitive game

E-commerce is growing by leaps and bounds, and growth is projected to continue exponentially over the next decade. Competition is also gaining momentum as more and more stores enter the markets every day, giving customers more options to spend their hard-earned dollars.

Customers are also becoming more demanding of what they expect from online shopping. More educated consumers are finding it increasingly difficult to hold their attention long enough to turn into sales.

2.1 billion people buy products and services online, s global e-commerce sales Close to $ 5 trillion. These consumers spend on average $ 100 to $ 150 per sale. But the alarming figure: of the 20 million online stores worldwide, only 6 million are generated more than $ 1,000 a year.

Where optimized UX design can give your store an advantage

Keeping and retaining customer attention can give you an edge and drive sales growth. Optimized user experience is one of the best ways to do this:

Offer a personalized user experience through:

  • Personalized homepage design
  • Show recently viewed products per user
  • Location-based personalization, such as showing a customer-defined currency
  • Personalized product recommendations

Site speed

Your site’s download speed can significantly affect your conversion rate, so this is one of the most important areas where resellers can optimize their user experience. Even a delay of one second can cause a significant drop in pageviews and conversion rates.

Make sure your site loads quickly by optimizing image sizes, retaining assets that don’t need to be loaded immediately, compressing code through encoding, or using programs to optimize speed

Improve customer service

  • Include live chat on your site so users can interact with your employees in real time

Optimize site navigation

  • Make sure your site is easy to navigate and doesn’t leave users guessing. Make sure your key categories or service offerings are centered.
  • Use the drop-down menus so that the customer can delve deeper into your subcategory and showcase special offers or sales in the submenu.
  • Include links to important information such as your shipping and return policies, privacy policies, FAQ pages, and contact pages
Optimize site navigation for e-commerce

Clearly show the basket

  • To make it easier for customers to register, by selecting a shopping cart on a computer and mobile phone. You can use a pull-out basket that keeps the user on the current page, and use colors and icons that are different from your brand’s colors to make it even more obvious.
  • Always indicate the total price and quantity of items in the cart.

Search for steroids

  • Make sure your customers can find what they are looking for by making the search box easy to find.
  • Enable predictive search if possible, but make sure it provides the correct information based on the customer’s search query
  • Enable filters on the search page so the user can quickly see the results

Optimize product pages for maximum conversion

  • Provide as much relevant product information as possible on the product page so that the customer can make an easy decision
  • Specify any hidden costs, such as VAT / shipping tax, so that the user is not surprised when ordering.
  • Make sure your descriptions are user-friendly.
  • Make sure the “Add to Cart” and “Buy Now” buttons are at the top
  • Indicate the level of stocks, if possible.
  • Include reviews to help build trust with the product
  • Turn on large images in high resolution and have the ability to scroll images and enlarge or enlarge the image.

General tips

  • Use visual materials to direct visitors ’attention to important areas of your store.
  • Clearly articulate your value proposition.
  • Use videos where it makes sense to convey the right message with effect.
  • Demonstrate user-generated content to build trust, such as video reviews of customers’ products, unpacking, reviews, case studies, and interviews.
  • Check if the chatbot works with your customer base. This solution is not suitable for every brand, as some customers find communication with the bot unpleasant.
  • Design for mobile-firt and then desktop design. Most of your visitors will visit your site through their mobile phones.

Conclusion

Ideally the UX design should be researched and implemented from the very beginning of the project. This is not to say that store owners and developers cannot continue after launch to optimize the user experience. Data will often show you where your store may be missing, or areas where you can customize the design to increase key performance.

Your customers will also be a great source of information in the long run for any additional issues that may arise, such as pop-ups covering key areas.

Every store owner should continue to test, refine and test these ideas and see what is best for his individual store. Testing as often as possible will give your store an edge over other competitors and lead to satisfied customers. Hopefully over time you will also see a difference in income.

Optimizing UX design is not a one-time event, but a long-term journey that all vendors should take seriously.

First of all, join the customers. Win when you win. They win only when they win.

Jeff Bezos

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