Social media is increasingly driving traffic and awareness of e-commerce brands. But effective social content varies by channel. I turned to the best content for Instagram, Facebook, Pinterestand LinkedIn.
In this post I will discuss Twitter.
Twitter content for e-commerce
Ask questions. By asking questions to your followers, you can increase engagement. Questions can be related to your brand or products, as well as holidays, trends and current events. Elon Musk, for example, regularly interviews his followers on Twitter, causing a lot of noise around his companies and products.
Polls on Twitter provide instant feedback and offer followers the opportunity to reflect on important issues. Use surveys on sales and marketing topics or ideological leadership. Surveys can also promote products, even in frivolous form, such as Wendy’s example.
Industry news tweets can assert your credibility as a market leader and a source of updates and information. Content with news can also help sell products. Netflix often uses this strategy to advance the careers of actors who have starred in one of its original films or series.
Brand Ads. An upcoming product launch or feature release can quickly raise awareness among followers. For greater effect, combine the ad with the approvals and reviews created by users. For key ads, think about “fixing” the tweet, which makes it stay static at the top of the profile. Butterfinger, candy, recently made it to the live event.
For product ads, explain how the product will help subscribers in a way that facilitates the conversation. Disney + did this on Twitter with great effect.
GIFs and memes are attractive short content, perfect for Twitter. Gifs and memes alone do not attract new visitors to your page. The quality of the meme – short, funny, culture-appropriate – will make it stand out (or not). The company Innocent Drinks, which makes cocktails, provides a good example of a simple text meme that describes the dangers of working from home. Humor is easy to understand. It has been retweeted 600 times and liked by 3,200 subscribers.
Promo codes and flash sales can attract consumers who are looking for a reason to buy your products. Incorporating promo codes and sales into social media content is very important for most companies that sell goods and services online. For example, JetBlue tweeted “5 days of deals” around its 22nd anniversary.
Caution is advised
Other types of content on Twitter include infographics, motivational quotes, and links to relevant blog posts. But be careful with humor, politics and sensitive topics. As is the case with any content on social media, what is positive for one person is offensive to another.
https://www.practicalecommerce.com/the-best-ecommerce-content-for-twitter The best e-commerce content for Twitter