E-COMMERCE

The best e-commerce content for Twitter

Social media is increasingly driving traffic and awareness of e-commerce brands. But effective social content varies by channel. I turned to the best content for Instagram, Facebook, Pinterestand LinkedIn.

In this post I will discuss Twitter.

Twitter content for e-commerce

Ask questions. By asking questions to your followers, you can increase engagement. Questions can be related to your brand or products, as well as holidays, trends and current events. Elon Musk, for example, regularly interviews his followers on Twitter, causing a lot of noise around his companies and products.

Ilona Mask’s questions from Twitter subscribers attracted a lot of attention.

Polls on Twitter provide instant feedback and offer followers the opportunity to reflect on important issues. Use surveys on sales and marketing topics or ideological leadership. Surveys can also promote products, even in frivolous form, such as Wendy’s example.

This poll from Wendy's asks "How do you eat our hot and crispy french fries?"

Twitter polls can promote products, even in a frivolous way. This poll from Wendy’s asks, “How do you eat our hot and crispy french fries?”

Industry news tweets can assert your credibility as a market leader and a source of updates and information. Content with news can also help sell products. Netflix often uses this strategy to advance the careers of actors who have starred in one of its original films or series.

A tweet from Netflix congratulating actor Chon Ho Yon.

Netflix advertises on Twitter the actors in the original content. This announcement congratulates Chong Ho Yong with the award.

Brand Ads. An upcoming product launch or feature release can quickly raise awareness among followers. For greater effect, combine the ad with the approvals and reviews created by users. For key ads, think about “fixing” the tweet, which makes it stay static at the top of the profile. Butterfinger, candy, recently made it to the live event.

Butterfinger posted a tweet announcing the roundtable discussion live.

Butterfinger posted a tweet announcing the roundtable discussion live.

For product ads, explain how the product will help subscribers in a way that facilitates the conversation. Disney + did this on Twitter with great effect.

This tweet from Disney + explains the benefits of subscribing: "From Snow White and the Seven Guards to Mandalorez."

This tweet from Disney + explains the benefits of the subscription: “From Snow White and the Seven Dwarfs to Mandalorez.”

GIFs and memes are attractive short content, perfect for Twitter. Gifs and memes alone do not attract new visitors to your page. The quality of the meme – short, funny, culture-appropriate – will make it stand out (or not). The company Innocent Drinks, which makes cocktails, provides a good example of a simple text meme that describes the dangers of working from home. Humor is easy to understand. It has been retweeted 600 times and liked by 3,200 subscribers.

Innocent Drinks posted on Twitter a simple text meme describing the dangers of two years of working at home.

Innocent Drinks posted on Twitter a simple text meme describing the dangers of two years of working at home.

Promo codes and flash sales can attract consumers who are looking for a reason to buy your products. Incorporating promo codes and sales into social media content is very important for most companies that sell goods and services online. For example, JetBlue tweeted “5 days of deals” around its 22nd anniversary.

A tweet from JetBlue has been announced "5 days of deals" about his 22nd birthday.

Promo codes and sales tend to be effective social content. This tweet from JetBlue announced “5 Days of Deals” around its 22nd anniversary.

Caution is advised

Other types of content on Twitter include infographics, motivational quotes, and links to relevant blog posts. But be careful with humor, politics and sensitive topics. As is the case with any content on social media, what is positive for one person is offensive to another.

https://www.practicalecommerce.com/the-best-ecommerce-content-for-twitter The best e-commerce content for Twitter

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