Tattarang invests in Australian luxury brand Camilla

The capital injection, worth around A$40 million (US$28.4 million), is reported to be the resortwear brand’s first outside investment since it was launched in 2004 by designer Camilla Franks.

Tattarang, a Perth-based private equity group controlled by mining magnate Andrew Forrest, previously acquired Australian bush gear brand RM Williams from L Catterton for A$190 million (US$143 million) in 2020. Former Australian group chief executive Andrew Hager, who oversaw the RM Williams deal, also led the Australian luxury fashion app’s $1.16 million funding round Her black book last year.

Tattarang director Nicola Forrest said the investment firm was currently focusing on early-stage women founders and helping more businesswomen grow businesses to Camilla’s scale. “I finally found the perfect partner to help us paint the world,” said Camilla Franks. “Partnering with Nicola and the Tattarang family is the perfect brand fit for our vision for the future.”

This was announced by Camilla CEO Jane McNally Inside Retail that Camila’s management team will not change as part of the partnership and that investments in international markets will likely mean new staff overseas in the coming months. The brand is currently present in approximately 65 countries and operates 25 physical retail stores domestically and in the US. The designer’s styles have been featured several times in the recent successful HBO series White Lotus.

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