E-COMMERCE

Selle Italia updates digital image, updates website

Selle Italia has announced the launch of its heavily revamped website with a refreshed look, showcasing a new online platform filled with content and an in-depth look at the company’s history and innovative products.

The e-commerce part, currently available for Europe and the US, is one of the various aspects that have been upgraded. It gives cycling and triathlon enthusiasts a complete overview of Selle Italia’s product range from road to mountain bike models, as well as products for triathlon, gravel and city cycling.

The brand started the project a few months ago and can now present the results of the restructuring process, which included an update to its digital image in tandem with the launch of a new website. This supports the company’s strategy of focusing on online activities for the coming years.

With a new eCommerce platform now available for Europe and the US, the user interface has been designed to deliver a premium user experience, providing quick access to comprehensive, easy-to-find information that supports the customer journey from arrival to point of purchase .

Convenient interface
When creating the new website, emphasis was placed exclusively on usability, that is, accessibility and ease of use for the end user using the most modern technical solutions.
The interface has been designed to be intuitive and instantly understandable with a user-friendly menu.

Store map
To offer customers a comprehensive service, the new Selle Italia website has a section dedicated to finding stores. This feature allows you to view a global map of stores, search for an individual store, or view a list of outlets selling Selle Italia products by entering the city name.

High quality content
The main focus of the Selle Italia e-commerce site is to provide comprehensive content and support for users. The products are divided by use category (road, off-road, gravel, triathlon, urban and commuting) and each data sheet contains a technical description and images of the saddle from all angles.

UK distributed by Selle Italia ZeroFisher.



https://cyclingindustry.news/selle-italia-revamps-digital-image-updates-website/ Selle Italia updates digital image, updates website

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