Sales optimization and treasury adaptation

In today’s transaction-oriented banking environment, providing exceptional treasury management and service experience are key factors in creating value for customers. To optimize the value of the Treasury, banks should incorporate automation into the sales and adaptation process to reduce the time between when a new Treasury customer says “yes” to the first time a customer receives an account analysis statement.

Treasury management is one of the most complex operations in any institution, but most of the technical solutions used to manage the process are limited to individual aspects of the treasury process. For example, regular maintenance and regular changes are usually very time consuming in most systems or processes, and as a result are ineffective in creating a seamless end-to-end process.

This often means that even if a bank has an existing treasury system, it still relies on manual, paper, and disparate processes that require multiple levels of approval. The result? Increased cycle time, reduced revenue and customers looking for alternative methods to meet their complex commercial transaction requirements. By looking at each role in the Treasury process, one can easily understand why this creates operational problems. These problems may include:

  • Limited transparency of the process
  • Multiple shapes and reliance on paper
  • Inefficient pricing model
  • Limited communication between business channels
  • Increased cycle time
  • Duplicate efforts

Due to the number and complexity of treasury products and services the cumbersome delivery model is a gateway to lost opportunities and low performance.

In order to fully optimize the Treasury process and capture critical opportunities for commission-based non-credit businesses and better customer relationship management, it is clear that banks need to use an integrated, end-to-end automated treasury strategy that connects directly to their process and lending to their process. deposit.

A typical, fully implemented adaptation process offers the following benefits:

  • Forms created on site or delivered electronically
  • Fully customizable form
  • Increase efficiency through electronic signatures
  • Transparency is provided through online tools
  • Automated dynamic order entry
  • Workflow tools to optimize implementation

Moving forward, banks need to think about creating and adapting treasuries from a digital and fully integrated perspective, where technology is easily managed by the institution and each stakeholder is seamlessly connected in the process, leading to success and value for both bank and customer.

Our latest guide outlines the value of the Treasury, the common challenges faced in the Treasury process, and how the right combination of adaptation strategy and technology can lead to measurable throughput results and accelerate revenue time.

To learn more about improving customer quality and increasing revenue through treasury management, download our guide here.

https://bankautomationnews.com/allposts/wealth/optimizing-treasury-management-sales-and-onboarding/ Sales optimization and treasury adaptation

Back to top button