Release of products for e-commerce: February 15, 2022

Here is a list of product releases and updates for mid-February from companies that offer services to online retailers. There are updates on mobile payments, B2B commerce, omnichannel messaging, live shopping and augmented reality.

Got a product release for e-commerce? Email releases@practicalecommerce.com.

Product releases for e-commerce

Apple enables businesses to accept contactless payments via “Click to pay on iPhone». Apple has announced plans to introduce Tap to Pay on the iPhone. The new opportunity will allow millions of American merchants to use the iPhone to receive Apple Pay, contactless credit and debit cards and other digital wallets through a simple tap, without additional equipment. Tap to Pay on the iPhone will be available to payment platforms and app developers to integrate into their iOS apps. Stripe will be the first payment platform to offer its business customers Tap to Pay on the iPhone, including the Shopify Point of Sale app in the spring.

Apple “Click to pay on iPhone”

BigCommerce acquires Ninja e-commerce platform Ninja. BigCommerce has announced the acquisition of Quote Ninja, Inc., a corporate level E-Commerce B2B a platform for traders of all sizes. B2B Ninja is available to any BigCommerce retailer at any rate. This is useful for sellers who do not need the full B2B Edition feature of BigCommerce, but require the citation feature. BigCommerce will continue to offer B2B Edition, an expanded set of B2B features through the integration of BundleB2B and BigCommerce Enterprise.

Rocket.Chat clicks on Instagram Direct for omnichannel messaging. Rocket.Chat, a corporate communications provider, has announced Instagram Direct, a new service that allows businesses to integrate their Instagram accounts with the multi-channel Rocket.Chat customer service package. The new integration is designed to help companies build relationships with customers by promoting conversational commerce in the familiar Instagram Direst Messenger app. Companies can run Rocket.Chat with a number of features, including individual and group communication, video conferencing, file uploads, screen sharing, live chat and integration with various communication platforms.

Bringg acquires Zenkraft Parcel Delivery Service to meet growing customer demand. Bringg, a cloud-based delivery and execution platform, has announced its acquisition of Zenkraft Salesforce, a parcel delivery and return service. The acquisition aims to accelerate Bring’s penetration of the Salesforce ecosystem by expanding the use of Zenkraft parcels, returns and post-purchases through delivery on demand a network of hundreds of providers. Zenkraft will accelerate Bringg’s marketing strategy thanks to its already existing integration with Salesforce’s e-commerce cloud and order management system.

Zenkraft Home Page


Bambuser launches Bambuser Academy to teach brands about live shopping. The new Bambuser Academy will address the growing demand for brands for learning in live commerce. Bambuser says that with customers including LVMH, Farfetch, Clarins and Samsung, live shows in 45 languages ​​in 190 countries and 58 million minutes of live broadcasts in 2021, Bambuser says it is able to offer insight, data and experience. Bambuser Academy’s target audience ranges from e-commerce professionals to retail strategists and marketers. It will include courses for beginners, intermediate and advanced, covering production, editorial strategies, e-commerce optimization and content creation.

Oro Inc. presents a live podcast of B2B video. Oro Inc., the company behind the B2B e-commerce platform OroCommerce, has announced the launch of B2B Commerce UnCut, a live podcast with interactive community-focused content as well as opinions from industry experts, customers and Oro partners. Each episode will be broadcast live on Zoom without editing or second dubbing.

Pinterest presents “Examples for Home Decor.« Pinterest has introduced Try On for Home Decor for hairpins to buy home goods using augmented reality. Pineros can virtually place items from American retailers in their home using a Pinterest Lens camera to try before buying. Fitting for home decor comes after the launch of Pinterest fitting lipsticks and eye shadows. A virtual home decor experience runs live on more than 80,000 hairpins, while makeup is available for 14,000.

The web page on Pinterest shows "Try on for home decor"

“Try for home decor” on Pinterest

FedEx is launching a grant competition for small businesses. The 2022 FedEx Small Business Grant Competition is open. Three Grand Prix winners will receive $ 50,000 and seven first place winners will receive $ 20,000. To participate, FedEx account holders must write a brief profile about their company, including how it stands out from the competition, and provide a digital version of their logo and several photos of the company. Contestants can also include a two-minute video about their business.

Shopware, an e-commerce platform, is raising $ 100 million. Shopware software, which provides open source tools for online shopping for approximately 100,000 medium and large brands, announced $ 100 million in funding, the company’s first external funding since its inception in 2000. PayPal and Carlyle Europe Technology Partners are two minority shareholders, according to Shopware.

Amazon adds themed templates to email marketing to attract customers to brand sellers. Amazon’s customer engagement tool allows companies in the brand registry to attract on-site subscribers via email. Vendors can now create themed email campaigns as part of the tool, and new templates are launched monthly.

Amazon Seller Central homepage

Amazon Seller Central

https://www.practicalecommerce.com/ecommerce-product-releases-february-15-2022 Release of products for e-commerce: February 15, 2022

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