Nike launches Jordan World of Flight in Shibuya, Tokyo

Located in the Shibuya metropolitan area, near the Harajuku shopping district and along Meiji Dori Street, the 9,200-square-foot space is designed “as a tribute to basketball culture and Jordan Brand’s identity and heritage,” according to a press release.

Inside, visitors will find Jordan Brand footwear and apparel for men, women and kids, as well as customizable products from The Workshop, including the AJ1 and the Renegade jacket.

The Shibuya store will have a dedicated “Snkrs” area where shoppers can pick up products from the app; “The Flight Lounge,” which offers store members a space to immerse themselves in the history of the Jordan brand and basketball culture, and the “Nike Member” innovation center, which gives visitors the opportunity to experience new offers and experiences.

“Content Studio” allows shoppers to film unboxings and reviews, and create content to share through their social networks.

Connecting to the local culture of the region, Jordan also commissioned local artists to display their work throughout the store. The opening in Japan follows the opening of Jordan World of Flight in Milan in December 2022.

“Following the launch of Milan, Jordan World of Flight Shibuya provides another unique expression of basketball culture. Tokyo serves as the perfect backdrop, a city that constantly promotes innovation, fashion, music and art,” said Craig Williams, Jordan Brand President.

“Along with a best-in-class retail range, World of Flight is a manifestation of the brand’s full potential. By connecting with people around the world through the values ​​that Jumpman represents, we hope to create even deeper connections with our consumer and highlight the culture that unites us all.”