Private equity investment company TSG Consumer Partners The stake in the sports hydration business Nuun has been offloaded to Nestlé Health Sciences. The terms and conditions of the transaction have not been disclosed.
Working in the cycle market, Nuun specializes in low sugar electrolytes designed to hydrate athletes for 16 years. Over the past few years, Nuun has continued to expand its product portfolio, offering immune, rest, energy and instant products designed to assist athletes in both daily and endurance hydration. ..
Kevin Rutherford, CEO of Nuun, said: “For the past few years, our partnership with TSG has helped accelerate our mission to improve the lives of millions of consumers who are increasingly seeking healthy fitness solutions.” TSG Marketing Our expertise and suite of resources helped drive expansion beyond our core fitness enthusiast market and solidify Nuun as a general brand. TSG supports our mission and culture. Thank you for doing so and look forward to the next chapter on growth. “
Michael Layman, Managing Director of TSG, said: “We are very proud to have achieved this through our partnership with Kevin, the entire Nuun team, and Dan Nordstrom, Nuun’s early major investor.” Since our investment in 2017, we have worked with Dan. We have helped the company expand into additional product categories and new channels, resulting in a best-in-class hydration product portfolio and significant top-line growth. Today, Nuun consumes all types of consumption. It is a key force in a healthy hydration space that resonates with others, and we are confident that it will continue to prosper with the support of Nestle Health Sciences. “
The transaction is expected to close in the second half of 2021.
https://cyclingindustry.news/nestle-health-science-acquires-nuun-as-tsg-sells-up/ Nestlé Health Sciences Acquires Nuun as TSG Sold Out