MediaVision, an integrated digital performance agency, has introduced a new set of technologies that gives advertisers the keys to predictive SEO, weekly share of search data and tracking digital demand at the brand and product level.
The company argues that this technology means a significant development of market performance capabilities and is designed to fill the gaps left by core platforms by combining data sets and sources that may not be available.
Including three products, the main gem of which is the Predict SEO platform, the launch comes after data research teams and developers MediaVision worked for 12 months with global retailer New Look to provide technology that meets real commercial needs. which led to impressive revenue growth for the New Kind. In addition, the collaboration brought the Best Data Usage category to the couple at the UK Digital Growth Awards 2021 and was shortlisted for the European Search Awards 2022.
The Predict SEO platform uses real-time data to take SEO beyond traditional reactive and active elements, and allows you to detect future trends and quickly create content so that businesses can earn high rankings.
Importantly, the platform also allows e-commerce brands to maximize the benefits of the entire customer demand cycle to increase revenue. It does this through four key areas:
- Identify changes in demand earlier
- Better matching of supply and demand at the product and category level
- Provide teams with the tools to maximize search efficiency, performance, merchandising and purchasing
- Creating a new growth engine that ensures that SEO is seen as a key investment channel, not just a hygiene factor
Predict SEO is supported by MediaVision’s “Share Search” tool – the first of its kind to provide weekly information so brands can compare themselves to each other, and analyze and test these details over time. This means a step change compared to monthly reporting under modern industry tools.
Not only can share search help document brand strength and track visibility – it can also identify competition at both the brand and product levels, as well as understand the direct impact of current marketing investments, allowing you to better set up a campaign and get feedback.
In addition, MediaVision’s Digital Demand Tracker scans real-time search demand by brands and markets and does so four times faster than publicly available data. It supports retail brands by providing a fast and consistent view of the market, allowing you to make decisions in privacy.
Commenting on the news, Louis Venter, founder and CEO, said: “Several industry-standard tools could meet the challenges facing brands in today’s e-commerce markets, so we decided to create our own and test them with high-performance customers. After a lot of hard work we can say with confidence that we have a new set of tools that meets the most complex customer challenges throughout the customer demand cycle.
“By improving consumer understanding, we help maintain the most ambitious growth strategies across all digital platforms, giving our customers the much-needed advantage.”
New Look Senior SEO Manager Sam Pennington added: “Traditional SEO strategy is a mix of reactive and proactive, but what we’ve been able to add to that with new MediaVision technology is predictive data that influences where we start and what we focus on. Subsequently, it helped to improve other business functions; and because we do not consider the same data as our competitors, the overall impact on sales growth has been significant.
“New Look’s organic search strategies needed for development, and predictive SEO, backed by more effective digital tracking of demand, are the right step forward in today’s e-commerce markets, which are highly competitive.”
In the future, MediaVision, which last month was recognized as one of the best places to work by Campaign magazine, and is the winner of numerous Search Awards in the UK and Europe, will focus on helping customers integrate the Predict SEO platform into e-commerce workflows. and will later launch an interface product to support less experienced teams.
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https://www.marketingtechnews.net/news/2022/may/20/mediavision-introduces-ground-breaking-predictive-seo-tool/ MediaVision is a “breakthrough” tool for SEO forecasting