Major milk tea brands plan to expand Australia

Major milk tea brands Gotcha and Chatime have revealed Australia’s expansion plans and focus for the coming years.

Gotcha’s assistant MD, Christy Chen, said the brand plans to open 20 new stores by the end of the year.

“Gotcha will continue to focus on store interiors to provide a higher level of design,” Chen said.

Launched in 2018, the brand currently operates more than 20 stores nationwide. Gotcha aims to expand to Saudi Arabia, New Zealand and Singapore this year and is expanding its store network in Indonesia.

“We are confident that the bubble tea market will continue to grow, especially as it expands into the international region.”

Meanwhile, rival Chatime has announced that it will add 29 stores to its 126 existing franchises in Australia this year.

Andrew Benefield, Chief Development Officer at Chatime, said:

The company expects the market to be integrated into just a few major companies, including itself. Chatime’s goal is to hit 250 stores nationwide over the next five years. At the same time, we will shift our focus to being more environmentally friendly and reducing plastic waste.

“Chatime is currently working on the Project Happy Turtle, which aims to completely eradicate disposable plastics in stores across Australia,” said Benefield. “We tried this by introducing reusable bubble teacups and paper straws throughout the network.”

https://www.retailnews.asia/leading-milk-tea-brands-plot-australian-expansion/?utm_source=rss&utm_medium=rss&utm_campaign=leading-milk-tea-brands-plot-australian-expansion Major milk tea brands plan to expand Australia

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