LVI Super Cup
February 14, 2022
Obviously, Super Bowl viewers love rap, particularly rap music from the 1990s from the pioneers of the Dr. Dre, Snoop Dog, Mary J Blige and Eminem, among others.
New Conviva data from Sunday’s Super Bowl LVI, in which the Los Angeles Reims defeated the Cincinnati Bengals 23-20, in Inglewood, California, showed that the average minute audience of Sunday’s break during Dre & Co was 13.4% higher than the average minute audience during game time, with the peak of the evening audience at the end of the show during the break.
With the live broadcast of the game on the Peacock NBCUniversal platform, 78.4% of viewings took place on television, while Roku, Samsung TV and Amazon Fire TV accounted for 68.5% of the share of views on the big screen.
Conviva said viewers tuned in for a significant 132 minutes on the unique device, which is 23 minutes more than in the 2021 game. In one 24-hour period, the Rams gained 291,700 followers and the Bengals 228,600. Notably, both teams gained more than 100,000 TikTok subscribers during that time.
For the fourth year in a row, Instagram took the lion’s share of participation in the social networks Super Bowl, but Twitter did not lag behind.
As expected for the vast majority of American audiences, most viewers watched the big game on TV, as 78.4% of views were on the big screen, which includes connected TVs, smart TVs and game consoles. Of this subset, connected TVs came out on top with 38.4%, followed by smart TVs with 33.5% and game consoles with 6.5%. Mobile phones accounted for 13.9% of viewing time, desktops for 5.4% and tablets for 2%.
https://www.mediaplaynews.com/conviva-super-bowl-56-halftime-topped-gametime-viewership/ LVI Super Cup in halftime exceeded the number of spectators during the game – Media Play News