Hot Consumer Trends 2030: All Key Takeaways

Shopping is one of the most important activities in our daily lives. They are shaped by the progress of civilization, which thus affects the trend of consumer purchases. As a result, more and more research is being conducted on them.

In recent years, buyers are increasingly focused on product quality. This has become a major factor in product selection. Individualism also goes hand in hand with quality. It is about personalizing a product that is increasingly influencing customers ’purchasing decisions. But what trends are actually emerging in our future? We will answer this question in a minute!

If you’re looking for answers to additional questions, be sure to check out the Ericsson 10 Hot Consumer Trends 2030 report here.

Explore Everyspace

This report focuses on hybrid shopping at the fictional EverySpace Gallery. According to forecasts for 2030, the combination of devices with the Internet and real physical places will become a normal part of everyday life of every gadget lover.

Source: Ericsson 10 Hot Consumer Trends 2030 report

This time, Ericsson asked consumers to rate the 15 facilities operating in the hybrid mall, which through the use of digital technology expand the scope of our physical experience. Almost 80% of respondents believe that all of the 15 tested concepts will be available in one form or another by 2030. Thanks to technologies such as virtual reality (VR), augmented reality (AR) and software materials such as “physical-virtual” objects will become a reality.

№ 1 All Now Arena.

Nearly 8 out of 10 respondents believe that the event halls will be equipped with telepresence technology in 2030, which will allow international artists and sports teams to perform almost as if they were there in person. But the telepresence may also please the public. For example, 77 percent of attendees expect these halls to be equipped with world-class surround sound systems so they can all sing along with fantastic depth and volume.

By making events truly interactive, digital technologies blur the boundaries between film, games, sports, exhibitions and education. All of these elements are part of the event experience that most respondents prefer. What’s more, at least 55 percent want to visit a museum that recreates historical events using advanced AR / VR technology to make them feel personal there.

# 2 A beauty salon that is breathtaking

During the pandemic, beauty treatments became digital. Globally, the demand for improving the “face of blocking” has grown as more people work from home and hold video meetings.

Nearly 7 out of 10 consumers believe that beauty salons that apply makeup programmed to adjust colors and images depending on the environment and time of day will be available by 2030. In addition, according to 71 percent of respondents, hairdressers will use AI to analyze the hairstyles of passers-by and offer the most fashionable haircuts.

# 3 Meta-tailor

With the rapid growth in video calling, AR filters, online gaming outfits, and the use of avatars, we can all bring stylistic self-expression to hybrid individuals.

Most respondents expect that there will be a tailor in the mall who uses sewing robots and 3D printing to make inexpensive clothes to order, and half of them are looking forward to visiting such a tailor. Also, many people want tailors who use sewing robots that are controlled by artificial intelligence to customize, fix and repair their clothes at a low cost while they wait.

By 2030, 72 percent of AR / VR users expect a tailor to use programmable materials to make clothing waterproof or ventilated, while 43 percent of non-users expect this.

Source: Ericsson 10 Hot Consumer Trends 2030 report

# 4 Pool Anyverse

Consumers surveyed believe that by 2030, shopping malls will have pools where you can wear oxygen-rich VR headsets that make you feel as if you are floating in space without attraction. The world around you will be expanded digitally with the help of stars covering vast distances in a hybrid experience despite swimming underwater.

45 percent of respondents say they would like to experience Anyverse Pool by 2030. In addition, consumers would like to plunge into fantastic underwater worlds full of real or imagined creatures with oxygen-saturated VR headsets, and almost as many want to experience VR immersion. Titanic as if they were there.

№ 5 Hybrid Gym

Step counters and wearables have increased body design by another step in the information age. However, although health is the most important motivation, social pressure has always played a role.

However, prosperity may remain the key to health in the future, as cost is assessed as the most harmful aspect. Among non-AR / VR users, 46 percent are concerned about high costs compared to 35 percent of AR / VR users.

In a hybrid gym, the social aspects of wellness remain paramount – 8 out of 10 consumers expect AR / VR treadmills and exercise bikes to immerse people in the online environment, and almost half want such facilities in malls.

# 6 Multi-factory printing on request

Consumers have long been concerned about resilience and the climate crisis. Historically, there have been fewer options available to those on a budget. However, with the increasing cost-effectiveness of automated 3D on-demand printing, affordable and attractive solutions may finally appear that meet the need for upgrades and repairs locally and sustainably.

Source: Ericsson 10 Hot Consumer Trends 2030 report

According to consumers, such a future could happen. By 2030, nearly eight out of ten consumers expect to produce their own factories that allow visitors to choose an individual design for any product – such as furniture, kitchenware or toys.

# 7 Restaurant at the Knot of the Universe

Three-quarters of consumers believe that by 2030 there will be chains of restaurants that will connect you almost with friends who eat at other restaurants, which will make you feel as if you are eating together. The same part believes that restaurants will allow us to edit the disturbing noise, and just over half see that this is how we get food.

While half of respondents want to visit a restaurant to eat with friends virtually, nearly a quarter of those who don’t want to eat such dishes say the same feature will have adverse effects. Another 28 percent cite food printed in 3D as unfavorable, going beyond the social dimension.

№ 8 Endless Shop

Nearly three-quarters of all respondents believe that retailers will use AR / VR to offer customers an unlimited selection of items to try in the store, almost as authentic. In addition, customers expect personal inspiration to help them choose the right product, such as the ability to project a digital copy of their own home on the shop floor and physically test new products at home.

It is also expected that stores will do much more than sell products. For example, nearly 8 out of 10 consumers believe that retailers in hybrid malls will conduct AR / VR classes to use the products they buy.

№ 9 Medical Multiplex Center

Seventy-seven percent of consumers expect that by 2030, local medical centers in malls will have equipment to scan health with artificial intelligence, which will give them a clear update of health in minutes. Most people expect that such an institution will have fully connected equipment that can calculate individual drug dosages.

In addition, 8 out of 10 expect that Multiplex Medical Center will have much more information about patients and their habits. Compared to only 51 percent of AR / VR users, 58 percent of non-AR / VR users want to use the AI ​​health check service mentioned above.

№ 10 Nature Park +

Most consumers were interested in the concept of the nature park for personal use: 42 percent hope to visit it in a local mall by 2030. The main feature of Nature + Park is its AR / VR Zoo, where you can interact with extinct animals in their habitat. 73 percent of consumers believe the AR / VR zoo, where they could communicate with extinct animals, and 55 percent want to visit such a place.

Last words

The world is evolving at an amazing rate and offers us so many opportunities. By 2030, much will change, and how many of these trends will become real remains to be seen. Either way, these ten trends look promising!

https://ecommercegermany.com/blog/hot-consumer-trends-2030-all-key-takeaways Hot Consumer Trends 2030: All Key Takeaways

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