Home appliance retailer launches 7th Retail Customer Experience Center

Howard’s, a Southern California home appliance retailer, has opened its latest Experience Center.

The center is located at The Market Place in Orange County and is the seventh such retail location. It serves as the brand’s showroom and immersive demonstration center with technology and connectivity displays, in-store kiosks and live product interaction experiences where customers can do a load of laundry or brew a cup of coffee.

It’s all about allowing customers to test appliances before they buy and get input from product experts.

The first interactive facility opened in Long Beach in 2020.

“We are very excited to open our latest Experience Center at The Market Place, 2822 El Camino Real,” John Riddle, president and CEO, said in the release. “The sprawling open-air complex—with its impressive collection of shops, restaurants and entertainment—is the perfect home for Howard’s newest downtown. Shoppers can explore exciting lifestyle destinations, dine and stop to browse our wide selection of major appliances, televisions, outdoor and home mattresses.”

Since 2020, Howard’s has opened six additional experience centers in Long Beach, Huntington Beach, La Habra, Torrance, Laguna Hills and West Los Angeles.