E-COMMERCE

Hap Seliga joins SIGNA Sports United as Vice President of Bike, North America

Signa Sports United (SDU) announced the appointment Happ Seligaas head of its North American bicycle operations.

Seliga joins when the firm seeks to grow the U.S. bicycle market by recently opening a listing on the NYSE. In 2021 acquisition of Wiggle CRC saw Signa Sports United become the world’s largest online bike retailer.

Stefan Zol, CEO of SSU, commented: “The North American market is a central area of ​​future growth for us. The sports e-commerce market is extremely fragmented and ripe for consolidation. The appointment of a professional like Happ, a man who is deeply rooted in the cycling community, is a testament to our ambitions and confidence in the growth opportunities we see ahead. ”

Hap Seliga, who previously served on the top management team of Specialized Bicycle Components as a global leader in customer service, brings considerable depth and breadth of experience to the United States cycling industry, with a resume that also includes co-founder 4 years of Competitive Cyclist Backcountry, including as Director of Bicycle Growth and Operation and 5 years as Co-Founder and CEO of Trust Performance.

SSU noted that with such a combination of experiences, “Hap is uniquely suited to accelerate operations and lead to the growth of SSU bikes in the US”.

Hap Seliga commented on his appointment: “I am glad to share my experience and passion, but even more – to be a partner and learn from this team. I see an amazing opportunity to provide excellent value and better service to riders by representing Signa Sports United brands in the North American market. The growth potential of cyclists in the United States is huge, and I am ready for our way forward. “

The global bicycle industry has seen investment from various sources for the last 18 months. In September 2021, DA Davidson Investment Group Advisor MCF International as well a specialist in cycling and micromobility transactions, told CI.N. that interest in this segment is at a level “not seen before 14 years of work in the bicycle industry and 25 years as an advisor on mergers and acquisitions”.



https://cyclingindustry.news/hap-seliga-joins-signa-sports-united-as-vp-of-bike-north-america/ Hap Seliga joins SIGNA Sports United as Vice President of Bike, North America

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