E-COMMERCE

Google is losing its commercial president to Pinterest

Due to the fact that Bill Reddy managed commerce and payments at Google, the search giant has made some significant changes that are convenient for sellers. But only 2 and a half years later Reddy leaves Google to become CEO of Pinterest on June 29, 2022.

“To me, as a person who has spent most of his career in commerce and payments, it is clear that Pinterest has the potential to create something unique – something special,” Reddy wrote in a message on LinkedIn on Tuesday.

Pinterest co-founder and CEO Ben Zilberman will move to a new executive chair. “Bill understands in his heart that Pinterest is still in the early stages of its history,” Zilberman wrote in an email to Pinterest staff.

Understandably, Pinterest seeks Reddy to use his e-commerce expertise to grow and monetize the site (before Google Reedy was a top manager at PayPal). Andrea Wisham, direct advice at Pinterest, said Ready’s experience in payments, product development and purchasing “uniquely enables him to take Pinterest to the next phase of growth”.

Pinterest wrote in its press release on Tuesday that he built a healthy advertising business and continually improved his roadmap, as well as investing in creators, purchasing and scaling internationally.

But what will it mean for Google to leave Ready? Under his leadership, Google has repealed its “pay per game” policy for sellers to access Google Shopping as well gave sellers free visibility in Google Search.

You can find clues about Google’s future approach to commerce by watching Prabhakar Raghavan’s presentation at Google’s I / O developers conference last month. The CEO, who is Google’s senior vice president responsible for Google Search, Assistant, Geo, Ads, Commerce and Payments, shared his vision of how Google can win in e-commerce. according to Bloomberg.

Pinterest Factoids:

Pinterest was launched in 2010 and now calls itself a “visual inspiration platform” that people use to purchase products personalized to their liking.

Headquartered in San Francisco, it has more than 400 million active users monthly worldwide.

People have saved over 300 billion pins for a variety of interests by using Pinterest.com and apps on iOS and Android.

Ina Steiner

Ina Steiner
Inna Steiner is a co-founder and editor of EcommerceBytes and has been reporting on e-commerce since 1999. She is a widely cited author on market sales and is the author of the book “Turn eBay Data into Dollars” (McGraw-Hill 2006). Her blog was featured in the book “Heroes of Blogs” (Wiley 2008). She is a member of the Association of Online News (September 2005 – now) and reporters and investigative editors (March 2006 – now). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

https://www.ecommercebytes.com/2022/06/28/google-loses-president-of-commerce-to-pinterest/ Google is losing its commercial president to Pinterest

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