GoodSport is on the rise
The mother and the lawyer who developed a milk-based sports drink say she did not imagine that her idea would go that far.
Michelle McBride worked with the University of Wisconsin Dairy Research Center to create GoodSport, an electrolyte-filled beverage made from ultrafiltered milk. She tells Brownfield that this was a whole new challenge. “And I certainly didn’t understand the amount of work that would be needed in research and development, and you know, I really didn’t know what was going on in the making of a food product, much less dairy, which complicates things. I am excited. I learned so much. ”
McBride says that like all entrepreneurs, she wanted to make everything happen faster, but the response was overwhelmingly positive. “You don’t know before you launch, do you? You just have to be more discriminating with the help you render toward other people. ”
McBride says that in less than a year, GoodSport has moved from online sales to some retail shelves, including a few new locations along the way. “We look forward to the Wisconsin launch this spring at the Foods Festival and will have a wider distribution in Illinois as well as the Midwest and talk to other regions.”
McBride says there are also some new flavors under development to be released later in 2022.
McBride lives in Illinois and worked with the University of Wisconsin Dairy Research Center to develop GoodSport. She says several professional sports teams now use the products.
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