“Frozen has come a long way since the tray dinner.”Amanda Hart, lead market analyst at New Hope Network’s Next Data Insight, told conference attendees late last month that pizza rolls and pockets dominate the aisle to appeal to natural and organic shoppers. He said he added a more expensive option.
She reviewed the natural and organic products that would have been on display at the 2020 Natural Products Expo West and East if the pandemic did not force the event online, and found that 12% of the department’s innovators. Explained that it became clear that both nutrition and convenience were achieved.Brands tend to incorporate and offer natural foods, fruits and vegetables “Time-sensitive, on-the-go lifestyle-friendly macronutrients, vitamins, minerals, and other macronutrients”
For example, New Hope Network content producer Hannah Esper said, “Junk food favorites such as the role of buffalo wings and pizza are reappearing with better-than-health options in freezing cases.” Cool Beans Plant-based Wrap with Global Flavored Beans such as Grain-Free Snow Days Organic Pizza Bites, Tikka Masala.
Similarly, the freezing corridors welcome a variety of new pasta options that replace traditional wheat with cauliflower (as in the case of Caulipower Linguine and Taste Republic Cauliflower Gnocchi).
New Hope Next Data Insight finds that 21% of natural and organic consumers are willing to buy frozen products that combine nutrition and convenience, and these innovations are of interest to consumers. Hart says it’s raising. She added that this is well above the average 18% of natural and organic consumer buying intent scores for frozen foods.
Meal kits and simple meal solutions gain traction
Hartt also states that 23% of natural and organic consumers plan to buy frozen food kits, taking advantage of this trend of combining convenience and nutrition.
“Meal kits are another trend in this area where innovators are reducing the complexity of preparing balanced home-cooked meals.”You don’t have to invest time and emotional labor to cook from scratch. “Trade-offs worthless to many consumers”
According to NEXT Data, 14% of frozen innovators are increasing to meet this demand and create new meal kit options.
According to SPINS data, in addition to frozen food kits, there are daily frozen foods, and their sales are growing.
For example, sales of frozen microwave bowls increased by 30% and foods for frozen breakfast increased by 19%. In contrast, traditional TV dinner-style trays decreased by 2% and freezing pockets decreased by 11% in 52 weeks. According to SPINS, April 18, 2021.
in addition, “Many people made smoothies at home and prioritized frozen fruits, especially frozen berries and blueberries.”According to Scott Dicker, marketing data analyst at SPINS, sales increased 45% and 35%, respectively.
Frozen foods that support alternative foods
According to Next and SPINS data, consumers who have a particular diet, have allergens or intolerance, or are looking for new alternatives are also increasingly shopping in the freezing aisles. ..
According to Next Data, 14% of natural and organic consumers plan to buy products that meet allergen and intolerance requirements in frozen aisles, with 17% optimizing diets and 9% new alternatives. Hart says he is looking for goods.
She pointed out that while brand innovators meet some of these requirements, they are inadequate in other areas. For example, 14% of department innovators create allergen-aware or intolerant-aware options, and 12% offer newer alternatives. However, only 10% are innovating around optimized diets, much less than 17% of consumers who have expressed a desire for these products.
Products with allergen labeling “It seems to be the driving force of frozen”According to Dicker, sales of these products increased 25% to $ 83 million, outpacing the 13% increase across the frozen food category over the same period.
However, he added that slight adjustments to the claims produced very different results.
Items listed as free of major allergens increased by only 10%, despite moving away from the larger base of $ 23.8 billion. “This is obviously not a bad thing, but it’s just below the freezing sector.”That’s 13%, he said.
He added that the success of allergen labeling suggests that brands that are not yet active in the field may initiate restructuring or innovation without allergens.
https://www.foodnavigator-usa.com/Article/2021/06/10/Frozen-innovations-that-blend-convenience-nutrition-help-category-grow-even-as-pandemic-wanes?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS Freezing innovation that combines convenience and nutrition will drive category growth even when the pandemic subsides.