FMCG

Freezing innovation that combines convenience and nutrition will drive category growth even when the pandemic subsides.

“Frozen has come a long way since the tray dinner.”Amanda Hart, lead market analyst at New Hope Network’s Next Data Insight, told conference attendees late last month that pizza rolls and pockets dominate the aisle to appeal to natural and organic shoppers. He said he added a more expensive option.

She reviewed the natural and organic products that would have been on display at the 2020 Natural Products Expo West and East if the pandemic did not force the event online, and found that 12% of the department’s innovators. Explained that it became clear that both nutrition and convenience were achieved.Brands tend to incorporate and offer natural foods, fruits and vegetables “Time-sensitive, on-the-go lifestyle-friendly macronutrients, vitamins, minerals, and other macronutrients”

For example, New Hope Network content producer Hannah Esper said, “Junk food favorites such as the role of buffalo wings and pizza are reappearing with better-than-health options in freezing cases.” Cool Beans Plant-based Wrap with Global Flavored Beans such as Grain-Free Snow Days Organic Pizza Bites, Tikka Masala.

Similarly, the freezing corridors welcome a variety of new pasta options that replace traditional wheat with cauliflower (as in the case of Caulipower Linguine and Taste Republic Cauliflower Gnocchi).

New Hope Next Data Insight finds that 21% of natural and organic consumers are willing to buy frozen products that combine nutrition and convenience, and these innovations are of interest to consumers. Hart says it’s raising. She added that this is well above the average 18% of natural and organic consumer buying intent scores for frozen foods.

https://www.foodnavigator-usa.com/Article/2021/06/10/Frozen-innovations-that-blend-convenience-nutrition-help-category-grow-even-as-pandemic-wanes?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS Freezing innovation that combines convenience and nutrition will drive category growth even when the pandemic subsides.

Back to top button