Singaporean e-commerce platform Foodpanda has partnered with toy giant Lego to expand its Q-commerce market in the region.
Lego says the partnership marks the company’s entry into the Q-Commerce sector, which allows users to purchase Lego sets and have them delivered to their doorstep within 30 minutes.
Customers in Malaysia and Singapore can buy Lego products through Foodpanda initially, with other markets likely to follow.
“Entering the e-commerce market will make it more convenient for our customers to get Lego products and open up new opportunities to create and play together whenever and wherever,” said U-Fong Chua, Head of SEA Lego E-Commerce. .
The Lego store, which has its own in-app storefront in Singapore, will be featured in Foodpanda stores. Meanwhile, shoppers in Malaysia can purchase Lego sets at several Pandamart Cloud locations in Klang Valley and Seremban.
Foodpanda said it has reached the milestone of digitizing 50,000 merchants across Asia, including supermarket chains, quick-service restaurants, pharmacies and fashion retailers. With this agreement, Foodpand has the opportunity for non-food categories to better meet the needs of customers in their everyday needs.
https://www.retailnews.asia/foodpanda-starts-delivering-lego-kitsets-in-asia-in-quickcommerce-move/?utm_source=rss&utm_medium=rss&utm_campaign=foodpanda-starts-delivering-lego-kitsets-in-asia-in-quickcommerce-move Foodpanda starts shipping Lego sets to Asia as part of fast-paced commerce