As many of you probably know, over the past couple of years, major technology companies have undergone many inspections, especially by EU antitrust rules and U.S. lawmakers. Now the European Union’s Digital Services Act can be approved by the end of June, and it will force technology giants like Apple, Meta, Google to control their behavior and how they respond to content on their platforms.
The Digital Services Act was introduced by the European Commission back in December 2020, and it has been debated by European lawmakers as a way to force technology giants to more strictly control the content published on their platforms. If technology companies fail to comply with the law, the EU could fine them up to 6% of global turnover.
In particular, the Digital Services Act focuses on illegal and harmful content posted on giant platforms, and it will require platform owners to immediately remove such messages and content. This includes a large area of online platforms such as online markets, social networks, content sharing platforms, digital stores such as the App Store and Google Play, and many other online services.
However, for the proposed law to become law, it must reach an agreement with EU member states, which is usually a long process. But this time it could go faster. EU lawmaker Christelle Chaldemes is leading talks on the issue and said the deal could be concluded by the end of June.
Schaldemes also said that in terms of negotiations, lawmakers are seeking to increase how much owners of large online platforms should achieve in blocking harmful content. This includes banning so-called dark templates and regulating companies depending on where they are registered.
For those of you who don’t know, dark patterns are tricks that use websites and programs to get you to do things you didn’t want to, such as buy or subscribe to something. As for such dark patterns, Chaldemes also stated that “We are moving to business platform models. The Council is not so eager to go that far, ”which pretty much means there are opinions on the subject. “The council wants bans only for online markets. Parliament wants to ban all platforms, ”she added.
In addition, lawmakers are also seeking to ban targeted advertising for minors. Moreover, targeted advertising based on confidential data such as sexual orientation or political beliefs may also be prohibited by law.
This is not the only law the European Parliament is working on. In parallel with the Digital Services Act, the EU introduced the Digital Markets Act, which aims to increase competition and restrict anti-competitive practices by large technology companies.
Measures included in the Digital Markets Act include forcing Apple and Google to allow users to uninstall pre-installed apps on their devices, as well as forcing them to opt out of self-highlighting in search results. In addition, these companies need to provide greater transparency of advertising performance.
Back in late 2021, progress on both of these laws, the DSA and the DMA, slowed. So far, the Digital Markets Act is behind the Digital Services Act in terms of negotiations.
The US is also working on some legislative proposals. A recently proposed bill that could allow Apple to allow side-loading on iPhones and iPads has been debated in full by the Senate.
https://www.retailnews.asia/eu-deals-on-the-digital-services-act-might-get-finalized-by-the-end-of-june/?utm_source=rss&utm_medium=rss&utm_campaign=eu-deals-on-the-digital-services-act-might-get-finalized-by-the-end-of-june EU deals on the Digital Services Act could be completed by the end of June