An eBay President’s Day sale kicked off on Tuesday (February 15th), but not for all sellers. Before processing payments on behalf of sellers, it made sense, but with managed payments it could follow Etsy’s example by opening sales events to all sellers who want to participate.
eBay typically conducted two types of sales. Flash sales throughout the site subsidized eBay – because it could not control whether each seller was willing to put their goods up for sale, it increased the discounts received by buyers. (In 2018, eBay widely covered such sales, here look during the massive December campaign, which ended the year, but nowadays such sales are rare.)
Another type of sale conducted by eBay is limited to a small number of invited sellers who want to participate, as, apparently, in this year’s sale on President’s Day.
Understanding how eBay can introduce a more inclusive type of sales, one can look at Etsy’s competing market. After Etsy took over payment processing, it began allowing salespeople to participate in sales (if they met certain criteria).
eBay is not yet, as shown by its sales on President’s Day. The landing page for sale explains that shoppers can use the “PREZDAY15” coupon code to save 15% on eligible items, and it lists “Eligible Events” leading to more than 40 landing pages displaying lists participating in the sale.
By studying the URLs, you can see that the sale covers certain categories (fashion, electronics, home and garden and sporting goods); certain categories and brands in the daily transaction program; and some categories in the certified repair program.
eBay vets vendors before they can take part in its daily deals and certified refurbished programs, which immediately prevents most vendors from engaging in sales.
There are five URLs that don’t mention “daily suggestions” or “refreshed,” but they do lead to landing pages that show few results. For example, the first URL leads to a landing page for President’s Day sales in fashion / jewelry, where there were just over 900 results when we visited the page.
Switching to eBay managed payments has been difficult for sellers, but as Etsy has shown, there may be some benefits – coupons and sales are examples. The question is whether eBay will begin to use its position as a payment processor in its market to provide such benefits to all its sellers.
Let us know if you would be interested in participating in such sales on eBay, and whether you are lucky with such events on other platforms such as Etsy.
https://www.ecommercebytes.com/2022/02/20/ebay-presidents-day-sale-which-sellers-can-participate/ EBay President’s Day Sale: Which Sellers Can Attend?