eBay is holding a campaign to encourage sellers to list their sneakers. From today (February 14) to February 21, sellers from the UK can exhibit a list of sneakers and pay 2.5% of the final price, regardless of the selling price.
In a press release advertising the action, eBay said that the search queries for “sneakers” increased by 927% in February compared to last year.
eBay UK said several drops of sneakers (the release of new sneakers) scheduled for February will further increase demand. In fact, a press release said: “eBay predicts that Valentine’s Day, Michael Jordan’s birthday and the NBA Weekend All Star Weekend will drive the sneaker market into a frenzy of February.”
The most popular sneakers on eBay for last year’s sales include the following:
Nike Air Force 1 Low 07 white
Nike Dunk Low Retro Black White Panda
Adidas Yeezy Boost 350 V2 Light
Air Jordan 4 Retro Lightning (2021)
Yeezy Boost 350 V2 Brad 2017
Jordan 1 Retro High OG Patent Brad
Nike Air Force 1 07 Triple White
Adidas Yeezy Boost 350 V2 MX Rock
Adidas Yeezy Boost 350 V2 Beluga Reflective
Air Jordan 11 Retro Cool Gray 2021
eBay has launched a vertical strategy that introduces special fees and programs for certain categories, including shopping cards, luxury bags and watches – and the sneaker category. One way it works to increase sales in its favorite categories is by introducing product authentication.
In a UK press release on Monday, eBay wrote:
“As part of the Authentication Program, the most popular brands of sneakers sold on eBay in the UK for over £ 100 will be fully tested by an independent group of industry experts – Sneaker Con – at no extra cost to the buyer or seller. Currently, the program confirms the authenticity of the most popular styles and brands of sneakers on the market, including Nike, Adidas and New Balance (also Reebok, Puma, Converse, Vans and Asics) in a new and last used state.
You can read full ad on the corporate blog eBay UK.
https://www.ecommercebytes.com/2022/02/14/ebay-runs-promo-for-uk-sneaker-sellers/ eBay is holding a promo for sneaker sellers in the UK