E-COMMERCE

eBay is holding a promo for sneaker sellers in the UK

eBay is holding a campaign to encourage sellers to list their sneakers. From today (February 14) to February 21, sellers from the UK can exhibit a list of sneakers and pay 2.5% of the final price, regardless of the selling price.

In a press release advertising the action, eBay said that the search queries for “sneakers” increased by 927% in February compared to last year.

eBay UK said several drops of sneakers (the release of new sneakers) scheduled for February will further increase demand. In fact, a press release said: “eBay predicts that Valentine’s Day, Michael Jordan’s birthday and the NBA Weekend All Star Weekend will drive the sneaker market into a frenzy of February.”

The most popular sneakers on eBay for last year’s sales include the following:

Nike Air Force 1 Low 07 white

Nike Dunk Low Retro Black White Panda

Adidas Yeezy Boost 350 V2 Light

Air Jordan 4 Retro Lightning (2021)

Yeezy Boost 350 V2 Brad 2017

Jordan 1 Retro High OG Patent Brad

Nike Air Force 1 07 Triple White

Adidas Yeezy Boost 350 V2 MX Rock

Adidas Yeezy Boost 350 V2 Beluga Reflective

Air Jordan 11 Retro Cool Gray 2021

eBay has launched a vertical strategy that introduces special fees and programs for certain categories, including shopping cards, luxury bags and watches – and the sneaker category. One way it works to increase sales in its favorite categories is by introducing product authentication.

In a UK press release on Monday, eBay wrote:

“As part of the Authentication Program, the most popular brands of sneakers sold on eBay in the UK for over £ 100 will be fully tested by an independent group of industry experts – Sneaker Con – at no extra cost to the buyer or seller. Currently, the program confirms the authenticity of the most popular styles and brands of sneakers on the market, including Nike, Adidas and New Balance (also Reebok, Puma, Converse, Vans and Asics) in a new and last used state.

You can read full ad on the corporate blog eBay UK.

Ina Steiner

Ina Steiner
Inna Steiner is a co-founder and editor of EcommerceBytes and has been reporting on e-commerce since 1999. She is a widely cited author on market sales and is the author of the book “Turn eBay Data into Dollars” (McGraw-Hill 2006). Her blog was featured in the book “Heroes of Blogs” (Wiley 2008). She is a member of the Association of Internet News (September 2005 – present) and reporters and investigative editors (March 2006 – present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

https://www.ecommercebytes.com/2022/02/14/ebay-runs-promo-for-uk-sneaker-sellers/ eBay is holding a promo for sneaker sellers in the UK

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