easyJet is looking for ’empty nesters’ in its new flight attendant recruitment campaign

British low-cost carrier easyJet is looking to recruit “empty nesters” as crew after research found that 78% of British parents aged 45 and over are keen to take on a new challenge once their children leave the nest.

After a 27% increase in its over-45 crew since 2018, including a 30% increase in over-60s last year, the airline has launched a new recruitment campaign that aims to show career as crew members are open to anyone with the right skills regardless of age.

easyJet encourages people to apply with a wealth of life experience and transferable skills such as customer service and people management.

The latest figures from the UK Department for Work and Pensions show that more than nine million over-50s are now in paid employment, up 210,000 on last year.

A series of new ads featuring real-life crew members who joined easyJet last year, including Neil, 59, who followed in the footsteps of daughter Holly, 29, to become a crew member in 2019, having previously worked in engineering and sales. Speaking about his decision to start a new career as a crew member, Neil said: “I decided I needed a new challenge and wanted a job that I would enjoy and look forward to every day. Knowing how much Holly enjoyed the job and with her encouragement, I applied and ended up at Luton Academy to train and have loved it ever since.’

The survey also found that many “empty kids” are now turning to their children as motivation to pursue a new career, with more than two-thirds (67%) feeling inspired by their children’s career success and growth. One-fifth (20%) of parents even said they would like to work for the same company as their children so they could spend more time with them. More than six in 10 (63%) of those surveyed said a career that allowed them to travel would be most desirable, with nearly three-quarters (70%) saying traveling more is the one thing they’ve always wanted to do .

Michael Brown, EasyJet’s director of cabin services, said: At easyJet, our people are at the heart of everything we do, and our crew are renowned for their warm welcome and excellent customer service. All of our brilliant crew involved in our new campaign are great examples of how being a crew member is a fantastic job no matter what your age, and we want to encourage even more people like them to join us.”

https://www.aviationbusinessnews.com/cabin/easyjet-looks-to-empty-nesters-in-new-cabin-crew-recruitment-campaign/ easyJet is looking for ’empty nesters’ in its new flight attendant recruitment campaign

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