Dyson Demo’s largest store in Southeast Asia is located in Singapore’s VivoCity, creating what the brand describes as an exciting retail space.
The launch of the Dyson demo store is part of the brand’s global drive to “further grow its retail ambitions directly to consumers”. The new store will join three small Dyson stores in the city – Dyson Demo Zones in Westgate, Nex and Tampines Mall, as well as demo stores in the Singapore Capitol.
Located on the ground floor of the mall and occupying 172 sqm, the store has several demonstration areas and interactive displays to create impressions in the store. Customers will be able to access Dyson’s full portfolio of home appliances and try the products before purchasing.
Meanwhile, Dyson’s beauty labs are designed for indoor hair care, equipped with three styling stations. Customers can do their hair and meet with brand experts to get advice based on their hair type and styling preferences.
At the personalization bar, customers can get free embossing in cases for the Dyson Supersonic hair dryer, Dyson Airwrap styler and Dyson Corrale straightener with a choice of colors for foil initials and gift wrapping services.
https://www.retailnews.asia/dyson-opens-demo-store-in-singapore/?utm_source=rss&utm_medium=rss&utm_campaign=dyson-opens-demo-store-in-singapore Dyson opens a demo store in Singapore