Coca-Cola is returning to space in a new and different way.
The iconic soft drink, which was one of the first carbonated beverages tasted by astronauts in orbit, is now trying bring a taste of space to Earth as the first of its kind limited edition.
“Coca-Cola Starlight, as it was discovered on Thursday (February 17),” combines the wonderful taste of Coca-Cola with a share of the unexpected, including a reddish tinge, “- said in a company release. “There are additional notes in his taste that are reminiscent observing the stars around the fire, as well as the feeling of cooling, which causes the feeling of a cold journey into space.
Coca-Cola Starlight, which will hit store shelves in the U.S. starting Monday (February 21) and some countries will appear in the coming months, sheds light on the brand’s history in space.
“Thirty-five years ago, Coca-Cola has become a partner of NASA to become one of the first soft drinks to travel into space. The same love for space exists today, “said Oana Vlad, senior director of global brand strategy. Coca-Cola Company. “With Coca-Cola Starlight, we wanted to celebrate the remarkable space exploration ability to inspire generations to discover new worlds of endless possibilities.”
“We decided to bring this concept to life with a simple sip, capturing some of the mysteries and essence of what we love in space,” said Vlad.
In addition to the taste and color of the space-inspired drink, Coca-Cola Starlight is packed with a design that features a multidimensional, light-filled star field. You can access the Coca-Cola Concert with Augmented Reality (AR) by scanning a bottle or jar of Starlight featuring pop star Ava Max.
“Coca-Cola Starlight takes people on a journey in the same way that music with each song transports listeners to new worlds,” Max said. “It was interesting to collaborate with Coca-Cola on this project.”
“We wanted to create an otherworldly experience with technology,” Max said.
Surrounded by virtual red liquid and gradient lighting, Max performs “Kings & Queens”, “Sweet But Psycho” and “EveryTime I Cry” as part of a private concert with AR holography, using the jar as an “anti-gravity, translucent space station”. ».
Coca-Cola Starlight will also be launched welcomed through cooperation with designers, including with the streetwear brand Staple, and with the new social filters available on Instagram.
Coca-Cola Starlight is the first product launched on Coca-Cola Creations ’new platform.
“Coca-Cola Creations strives to surprise, delight and engage a global audience through magical and unexpected tastes, moments and collaborations – what we know our fans expect of us,” Vlad said.
Coca-Cola Starlight will be available in individual 20-ounce bottles and 10 packs of 7.5-ounce mini-jars in both the “Original Taste” and “Zero Sugar” versions, starting Monday in stores across the United States. Later this year, Coca-Cola plans to introduce additional limited editions of Coca-Cola Creations.
“Coca-Cola Starlight [was] created with the vision that in a world of endless possibilities somewhere in our universethere may be a different kind of Coca-Cola, a different way to connect with each other, ”the company said.
https://www.space.com/coca-cola-starlight-space-limited Coca-Cola is releasing a limited edition Starlight drink inspired by space