Since partnering with Bitcoin Depot in 2020, Circle K has installed more than 700 cryptocurrency ATMs, offering new customers convenience as interest in cryptocurrencies grows.
Consumer commitment to self-service is combined with the growing popularity of cryptocurrency, as evidenced by the deployment of cryptobank Circle K over the past year. More than 700 Circle K stores in 30 states now offer crypto ATMs provided by Bitcoin Depot.
The partnership between the world’s largest chain of stores and a leading cryptocurrency operator, which began in 2020, proved to be a winning combination, despite the coronavirus pandemic.
While the coronavirus pandemic has reduced overall retail sales, in-store domestic sales rose to a record $ 255.6 billion in 2020 as customers visited local stores to meet daily shopping needs, according to the National Association of Stores.
In addition, government incentives have contributed to the purchase of cryptocurrencies, according to a group of cryptocurrencies during the recent Innovative self-service summit.
New convenience for customers
“Our stores are woven into the fabric of the neighborhoods we serve, and having a crypt available for sale gives them a compelling incentive to visit our stores,” said Matt Hibb, vice president of global procurement at Circle K, in an e-mail interview. . website. “Our crypto kiosks are well located inside the box and next to the cash dispensers that are available in all our locations.”
Customers can purchase more than 30 cryptocurrencies instantly at Crypto Bitcoin ATMs.
The whole process from registering a cryptocurrency wallet to completing a transaction takes up to two minutes. The user creates an account on the cryptocurrency wallet, then inserts cash into the cryptocurrency purchase machine. The crypto is immediately transferred to the user’s crypto-wallet.
“It gives us a strong and significant presence in a fast-growing category, opening us up to a wider customer base,” Hibb said. “Through this partnership, we have expanded our offerings to meet current and future customer needs.”
Customers can find all Circle K locations with crypto ATMs on the Bitcoin Depot website.
Simplify the crypt
For many consumers, especially those less knowledgeable in technology, cryptocurrencies make buying crypto easier than doing so on a cryptocurrency exchange website.
“Many customers are wondering how they can purchase a crypto, and thanks to well-placed information and digital instructions for using the machines, they have become a big hit,” Hibb said. “Customer feedback has been well received and overwhelmingly positive, as our stores have provided them with a convenient place to buy crypto in our stores.”
|The crypto ATM is located next to a traditional ATM, which allows customers to use cash to buy a crypto.|
According to Brendan Mintz, CEO of Bitcoin Depot, the volatile value of bitcoin will not hinder its growth.
“We believe that the volatility of digital assets does not affect what we do, and that’s because we’re looking at the overall long-term growth of bitcoin and other cryptocurrencies,” he said.
According to Bitcoin Depot, in mid-February, no more than 7,000 (6,944) cryptocurrencies, which is slightly less than 20% (19.4%) of the global cryptocurrency market. coinatmradar.comthat tracks cryptocurrencies. In the US, Bitcoin Depot operated 6,747 units and occupied 21.4% of the market, reports coinatmradar.com.
“At Circle K, we strive to make our customers’ lives a little easier every day, and we’re constantly looking for ways to improve their experience in our stores and become their favorite stop for a growing range of needs and occasions, ”- Danny Tewell, Senior Vice President, global goods and procurement at Circle K, said in a prepared statement. “Our partnership with Bitcoin Depot builds on this commitment, giving our brand an important, early presence in the cryptocurrency market that is growing rapidly as a convenient place where customers can buy bitcoin.”
Photo: Bitcoin ATM and LinkedIn.
https://www.retailcustomerexperience.com/articles/circle-k-embraces-crypto-atms-to-ride-cryptocurrencys-rising-popularity/ Circle K uses cryptocurrencies to boost the popularity of cryptocurrencies