Burberry is undergoing change. Since 2018, Riccardo Tisci, chief creative officer of the UK heritage brand, is rethinking the label with the goal of refining its high-end luxury status. In close collaboration with CEO Marco Gobbetti, who recently announced that he will resign from his role later this year, Tisci has renewed Burberry’s aesthetic image. From the logo rebranding by Peter Saville to the CGI campaign by Nick Knight and Tom Wandrag, the Tisci collection includes house codes and trench coats, while setting a more conceptual agenda, as seen in the S / S 22 menswear collection. The classic has been modernized. .. Burberry is now debuting a new flagship store at 1 Sloane Street in London, calling on the world to experience the world of Burberry anew.
Despite the digital competition for a pandemic virtual life and a surge in online shopping, focusing on physical stores remains a priority for high-end breeds like Burberry. In 2020, the brand opened a hybrid physical digital store in Shenzhen, China, catering to local shoppers as China slowly reopened ahead of Western Europe. As stores around the world are beginning to bring back shoppers, brands need to be aware of where they are betting on consumers who are actually visiting their stores after months of ordering online. The new Burberry flagship offers a unique shopping experience that brings visitors back to the physical world with behind-the-scenes stories from the brand’s latest collection and drops such as signature Olympia and TB bags.
Designed by renowned architect Vincenzo De Cotiis, this store blends Burberry’s past, present and future. While architecture refers to British classicism and brutality, Burberry’s house checks can be found throughout the space, including mirrored lighting grids on the ceiling. The exclusive area on the ground floor highlights a trench coat made of gabardine, invented by the brand’s founder Thomas Burberry in 1879. If you go to the women’s and men’s wear on the second floor, you will find carved furniture, seats and fixtures. The ultimate luxury experience.
https://www.retailnews.asia/burberry-opens-new-london-flagship/?utm_source=rss&utm_medium=rss&utm_campaign=burberry-opens-new-london-flagship Burberry Opens New London Flagship Store