New British label SS Daley has won the 2022 LVMH Prize, netting founder Stephen Stokey-Daley a €300,000 cash prize as well as a year of mentorship from executives at the biggest luxury conglomerate.
Stockie Daly became a breakout fashion star when his romantic, modern take on the British dress code took hold, with the likes of pop singer Harry Styles wearing the designer’s oversized canvas trousers and dried flower headpiece in a 2020 music video. since then, his label has been picked up by e-tailers Ssense and Matchesfashion, and he has staged fashion shows including socially engaged performances that explored class and coming of age in British society.
“It just seems like the highest form of endorsement in history,” Daly told reporters after the awards ceremony.
The designer said he was looking forward to “mentoring to manage growth” as he sought to create the right mix between direct-to-consumer and wholesale channels.
He said he plans to expand his ultra-small team, starting with e-commerce, inventory and fulfillment help. “I really did everything myself,” he admitted.
LVMH also honored two American labels, presenting the Karl Lagerfeld Prize (a runner-up award in honor of the late designer) to ERL and Winnie New York.
At the ceremony, ERL founder Eli Russell Linnetts spoke about drawing on his background as a director to emphasize the narrative aspect of fashion. His Venice Beach-based brand has become known for colorful, nostalgic twists on American fashion codes, and he recently collaborated with Dior Homme.
Winnie New York founder Idris Balagun — a Nigerian designer known for combining tailoring with Savile Row and international cultural references linked to the African diaspora — thanked the award for providing “a platform to talk about what I wanted to talk about.”
Disclosure: LVMH is part of a group of investors who together hold a minority stake in The Business of Fashion. All investors have signed shareholder documents guaranteeing BoF’s full editorial independence.
https://www.businessoffashion.com/articles/luxury/britains-ss-daley-wins-the-lvmh-prize/ Britain’s SS Daley wins LVMH award