Barry emphasizes the strength of Chinese consumers in his latest campaign. This is due to the wider registration of Chinese actor and model Huang Johnny (also known as Johnny Fan) as a campaign star and brand ambassador.
“The award-winning Chinese actor reinterprets our pioneering spirit with his signature style and edge,” the company said. As we celebrate the 170th anniversary of our marriage, we have a lot of major activities with celebrities.
With 60 stores and a dedicated web store in China, the company stands out on e-tail sites like Tmall and local social media.
Of course, it’s not just China. The actor is also known internationally. In fact, his appointment is the first time that the Chinese personality has acted as the global face of the label.
According to the company, the new spoke model is a “difficult actor” with a “dynamic personality and modern style” that goes well with Barry.
In addition to standing in front of the AW21 campaign with model Zhao Kali, he will continue to be an ambassador for the SS22 image brand, starring in Bally events such as the upcoming BallyHike pop-up-like store openings in Beijing. The store has its own collection of hiking wear and accessories.
https://www.retailnews.asia/bally-signs-up-johnny-huang-as-brand-ambassador/?utm_source=rss&utm_medium=rss&utm_campaign=bally-signs-up-johnny-huang-as-brand-ambassador Barry Registers Johnny Fan as Brand Ambassador