BA initiates the service of passengers with hidden disabilities

British Airways is officially launching an initiative to serve and support customers and passengers with hidden restrictions.

In partnership with Hidden Disabilities Sunflower, an organization that supports people with invisible disabilities, British Airways staff will be trained to understand what invisible disability is and how to become more confident in approaching and supporting customers.

Under this initiative, customers can wear a Sunflower lace as a subtle sign that they may need extra support, help or just a little more time while traveling.

British Airways said it was the first UK airline to officially recognize Sunflower. It should also raise awareness of invisible disability. This initiative is in line with the airline’s initiative BA Better World programand its commitment to put diversity, inclusion and sustainability at its core.

“Nearly half a million customers in need of additional assistance fly from British Airways each year,” said Tom Stevens, British Airways’ director of brand and customer relations.

“In addition to being supported at more than 130 airports around the world, people with invisible disabilities wearing Sunflower will now be supported on British Airways flights,” said Paul White, CEO of Sunflower’s Hidden Disabilities.

https://www.aerotime.aero/authors/jeanlim/30269-british-airways-support-service-hidden-disabilities BA initiates the service of passengers with hidden disabilities

Back to top button