E-COMMERCE

Amazon is launching a unique Black Friday sale to bring attention to small businesses

Amazon is running a promotion to show how it supports small businesses on its platform in the UK. Small Business, Big Experience offers customers the opportunity to purchase unique experiences for the price of just one product.

Amazon explained: “Beginning on Black Friday 25th November, Amazon UK’s first ever ‘Small Business, Big Experience’ three small businesses will be releasing limited edition experiences that can be purchased at the same price as their existing products available online Amazon store. .”

For example, small business brand Superfoodio is offering ten customers who buy its Peanut Butter Buttons product a dinner at the Italian Design Kitchen in London on January 14, 2023: “Discover the evolution of peanut butter, brought to life by Executive Chef Miguel Barclays via a vegan tasting evening at an Italian designer kitchen in Notting Hill, made with delicious Superfoodio treats.’

As part of its announcement, Amazon also promoted “Small business icon” which helps customers identify products sold by small businesses and promoted “support is small“A portal that offers tens of thousands of deals from small businesses.

Big companies like Amazon often emphasize how they support small businesses and help the economy. U Press release on MondayAmazon said:

“More than half of all products bought on Amazon UK are sold by small businesses and customers can now buy unique and gift items from over 85,000 UK small business sales partners. These businesses sold more than 950 million products on Amazon last year, up from 750 million a year earlier, and have created 250,000 jobs across the UK to date.”

Ina Steiner

Ina Steiner
Ina Steiner is the co-founder and editor of EcommerceBytes and has been reporting on e-commerce since 1999. She is a widely cited authority on marketplace sales and is the author of Turn eBay Data into Dollars (McGraw-Hill 2006). Her blog was featured in the book Blogging Heroes (Wiley 2008). She is a member of the Association of Internet News (September 2005 – present) and Investigative Journalists and Editors (March 2006 – present). Follow her on Twitter at @ecommercebytes and send your news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

https://www.ecommercebytes.com/2022/11/22/amazon-runs-unique-black-friday-promo-to-spotlight-small-businesses/ Amazon is launching a unique Black Friday sale to bring attention to small businesses

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