Seller fees are a good indicator of market priority, and Amazon has just expanded the reduction of commissions for third-party sellers in the categories of clothing (clothing, footwear and bags) in Europe above a certain price.
Amazon clearly sees fashion as an important category and is turning to third parties to help enhance its choices.
When she introduced the policy in 2020, she stated, “This change is aimed at helping you expand your choice of Amazon Fashion, which is eligible for the Amazon Prime badge.”
The full ad from Tuesday below.
Reduction of FBA referral fees for clothes, shoes, bags above € 45 / £ 40
On March 1, 2020, we reduced the referral fee from 15% to 7% * for a portion of the total sale price in excess of € 45 or £ 40 for clothing, footwear, bags and accessories sold through Prime. This promotion will be extended until March 31, 2023 and will apply automatically to all of your relevant products sold through Fulfillment by Amazon (FBA) or Seller Fulfilled Prime (SFP).
To check your choice to participate in the promotion, go to the page
Reduction in the recommendation fee for goods priced above € 45 or £ 40 for clothing, footwear, bags and accessories sold through Prime.
The promotional rate will be adjusted by 2% for the UK and 3% for France, Italy and Spain due to the digital services tax.
https://www.ecommercebytes.com/2022/05/15/amazon-extends-fee-reduction-in-apparel-for-european-sellers/ Amazon continues to reduce clothing fees for sellers from Europe