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Although consumer interest in immunity has declined since the early days of the pandemic, health claims remain a top priority for food and beverage shoppers, Innova Market Insights data show.

According to Google Trends data, searches for “immunity” within the food and beverage category range from about 10 to 15 in the weeks before the pandemic was declared to about 25 as the pandemic continues, before the number after the declaration. It surged to 100 in a week. ..

Correspondingly, the launch of products promoting immune health increased by 18% compared to 12 months before the pandemic was declared, according to data from the Innova Database.

Pandemics are believed to be responsible for many of this increase, but consumer interest in immune health has already risen before the outbreak of the coronavirus, with Innova Market Insights 6% between 2016 and 2018. We are tracking the combined annual growth rate of.

Given that the threat of the coronavirus is perceived by many Americans as diminishing, the major issues now are: Rouen Williams, Innovation Director at Innova Market Insights, says he is asked at least once a week.

At IFT’s virtual conference yesterday, Williams showed some factors that support the sustainability of consumer interest in immune-boosting foods and beverages, if not as high as in the first part of the pandemic. ..

First, she said, increased research and regulatory evolution support immune health claims. For example, she noted regulatory approval in Brazil for the commercialization of two probiotic strains (LC40 and K8) that are alleged to boost the immune system. Similarly, in March, NutriLeads conducted a study that discovered the benefits of supporting the immunity of upcycled carrot-derived polysaccharides.

https://www.foodnavigator-usa.com/Article/2021/07/20/Consumer-interest-in-immunity-has-dropped-from-early-pandemic-days-but-health-claims-remain-a-top-priority-for-food-and-beverage-shoppers-Innova?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS Although consumer interest in immunity has declined since the early days of the pandemic, health claims remain a top priority for food and beverage shoppers, Innova Market Insights data show.

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