AeroTime Hub, a global multi-channel aviation digital hub providing news, events and digital services for the aviation world, has announced a new partnership with Chartbeat, a content analytics platform for the world’s leading publishers. The partnership will help AeroTime Hub become a leader in global aviation media by implementing a dedicated real-time analytics tool for publishers.
“We are currently one of the world’s largest aviation media outlets in terms of monthly readership, and we see a huge need for aviation media outlets to up their game,” commented Mindaugas Gumauskas, CEO of AeroTime Hub. , telecommunications, fintech, startups and others – aviation is more conservative. Knowing this, our strategy is to innovate and bring best-in-class knowledge and tools to aviation media, thus driving change from within. That’s why we decided to partner with Chartbeat and bring special real-time analytics into the game, tailored specifically for publishers. We expect rapid growth in the coming years and are investing in providing a first-class customer experience and engagement.”
Leading newsrooms and entertainment platforms around the world – The New York Times, The Telegraph, The Washington Post, Bloomberg, Netflix and more – are keeping up with the latest analytics tools to help monitor and tailor content so readers get what they want really like it. Jill Nicholson, chief marketing officer at Chartbeat, says this should be the same across all media segments, including aviation news.
“Being a leader in content analytics is critical, especially when technology and analytics tools play such a big role in keeping readers engaged and engaging with the content they love most. Steps like using more powerful tools to understand, measure and create business value should be the foundation of any media.”
The new partnership underscores the need to implement real-time analytics tools in global aviation media, emphasizing the importance of user experience and reader engagement.
https://www.aerotime.aero/articles/32227-aerotime-chartbeat-to-boost-user-experience AeroTime is teaming up with Chartbeat to improve user experience